Summer Huechtker

• Develop engaging content for social media platforms to enhance brand visibility
• Monitor social media trends to produce content that is relevant
• Collaborate with team members to create promotional campaigns for events and competitions

Covered The Masters, NCAA Final Four, SEC and ACC football games and media days

• Produce and host weekend sportscasts, meeting tight deadlines daily, and presenting information to the community that is relatable and easy to understand
• Building community relationships and sources
• Conduct weekly interviews with athletes and coaches to gather insights and stories
• Write and copyedit web stories for the company website

• Ability to pivot plans daily based on breaking news
• Participated in weekly meetings with town officials and community members to best understand the different perspectives, desires, and needs
• Conducted interviews with community members and officials, creating a solid understanding of media-community relations

• Developed a creative side of filming and editing to engage various audiences
• Worked daily with public relations staff for each individual sport at the university
• Documented daily production activities and maintained accurate logs.

• Responsible for providing daily content for the team and the league's social media pages
• Participated in brainstorming sessions for new marketing ideas and strategies

• Hosted a show geared toward providing uplifting content for over 100 patients at Levine Children’s Hospital
• Shared messages for the hospital in a way that patients and families would understand