Summerlyn Middleton
Social Media Marketer
Birmingham,AL
Summary
Dynamic Social Media Marketer with experience in driving brand growth through innovative, data-driven strategies. Skilled in crafting engaging content, managing client campaigns, and adapting to trends to enhance brand presence and audience engagement. Adept at using real-time insights and industry trends to deliver impactful marketing solutions with measurable results.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Director of Marketing and Advertising
The Alabama Industrial Assessment Center
8 2023 - 8 2024
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with business objectives.
- Inspected layouts and advertising copy and edited scripts, audio and other promotional material to adhere to specifications.
- Monitored audience response and optimized digital marketing efforts through data analysis and performance tracking, resulting in increased brand awareness and improved campaign effectiveness.
- Developed compelling content for various platforms, enhancing the brand's online presence and attracting new clients.
Risks and Contracts Intern
Alabama Shipyard
05.2023 - 08.2023
- Utilized strong communication abilities during presentations which led to increased understanding among colleagues regarding project goals and objectives.
- Assisted in the planning and execution of company events, resulting in increased employee engagement and satisfaction.
- Assisted in the design process for promotional materials which contributed to raising brand awareness among target audiences.
- Gathered, organized, and input information into digital databases, maintained these systems to track and analyze operational data and prepared reports to support senior staff.
Social Media Content Creator & Sales Associate
Bradley’s Market
09.2022 - 05.2023
- Managed social media accounts and created engaging and shareable content for postings.
- Created a editorial calendar and scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers' consumption.
- Implemented targeted paid promotions to reach new audiences and increase post visibility.
- Maintained a consistent brand voice across all platforms, and leveraged industry trends and news to create relevant and timely posts that increased audience interest and brand awareness.
Vice President Public Relations and Marketing
Alpha Chi Omega Sorority
10.2022 - 01.2023
- Created engaging and timely posts by leveraging industry trends, user-generated content, and visual storytelling techniques, while maintaining a consistent brand voice.
- Developed and managed a monthly editorial calendar to align content with marketing goals and handled multiple projects based on a release schedule.
- Prepared and presented data-driven social media performance reports, providing insights for strategic decision-making and optimizing content strategies.
- Managed social media budget, allocating funds strategically to maximize ROI through paid promotions and brand collaborations.
Director of Communications and Outreach
Student Government Association's SAFE Committee
08.2020 - 05.2022
- Oversaw and lead team of communications and media students to create consistent messaging across all media materials, such as social media posts, flyers, and press releases.
- Spearheaded community outreach programs that fostered strong relationships with campus organizations, local businesses, and students.
- Increased brand awareness amongst UA students by developing and implementing targeted social media campaigns.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
Education
Bachelor of Arts in Communications & Information - Public Relations, Marketing And General Buisness
The University of Alabama
Tuscaloosa, AL 05.2001 -
Skills
Social Media Marketing
Excellent Communication
Campaign Planning
Leadership
Daily Operations
Vendor Relations
Brand Promotion
Advertising Campaigns
Marketing Analytics
Creative Direction
Cross-Platform Promotion
Google Analytics proficiency
Certification
HubSpot Academy Social Media Marketing Certification
Timeline
HubSpot Academy Social Media Marketing Certification
08-2024
HootSuite Platform Certification
08-2024
Adobe Illustrator
08-2024
Adobe InDesign
08-2024
Risks and Contracts Intern
Alabama Shipyard
05.2023 - 08.2023
Vice President Public Relations and Marketing
Alpha Chi Omega Sorority
10.2022 - 01.2023
Social Media Content Creator & Sales Associate
Bradley’s Market
09.2022 - 05.2023
Director of Communications and Outreach
Student Government Association's SAFE Committee
08.2020 - 05.2022
Bachelor of Arts in Communications & Information - Public Relations, Marketing And General Buisness
The University of Alabama
05.2001 -
Director of Marketing and Advertising
The Alabama Industrial Assessment Center
8 2023 - 8 2024
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