Sunil Salsankar
Indore
Summary
Dynamic professional with over 26 years of success in driving business growth and achieving strategic objectives across diverse sectors. Expertise includes OEM sales, project sales, industrial sales, business development, and institutional sales, supported by a strong background in marketing, channel sales, key account management, and application engineering-based sales. Specialized knowledge in key market segments such as cement, engineering, heavy engineering, and the process industry enhances the ability to deliver tailored solutions that meet client needs. Committed to leveraging extensive experience to foster innovation and maximize profitability in competitive environments.
Overview
32
32
years of professional experience
Work History
Area Sales Manager
MSAFE
06.2026 - Current
- Assisted with sales of aluminum ladders and FRP ladders in MP region and parts of Rajasthan.
- Supported sales and rental operations for aluminum scaffolding and steel scaffolding in designated areas.
- Developed and executed regional sales strategies to enhance market share and drive revenue growth.
- Mentored junior sales staff, fostering a culture of continuous learning and performance excellence.
Business Development Manager
BEPL
Indore, India
02.2023 - 02.2025
- As Business Development Manager, serving over 2500 clients nationwide, while adeptly leading and mentoring a team of five engineers across various locations.
Deputy General Manager (WPB & CPB)
Wear Resist Technologies Pvt. Ltd.
10.2021 - 01.2023
- Achieved sales targets for Wear Resist Specialty welding alloys and equipment across various sales channels including OEM, project, institutional, and engineering sales.
- Directed business development, strategy execution, market mapping, and application engineering for assigned territories: Punjab, Himachal Pradesh, Haryana, and Jammu & Kashmir.
- Catered to diverse industries such as cement, textiles, steel, power plants, and automotive manufacturing.
- Led and mentored a team of engineers, ensuring effective guidance on various applications. Managed dealer networks, resolving issues efficiently.
- Consulted with customers on complex problems, providing tailored solutions.
- The Company works as a maintenance and repair activates of core sector industry like cement, power, mining, sugar, paper, steel, infrastructure and oil drilling industry in the country.
Regional Sales Manager
CIIF Lubricants Pvt. Ltd.
01.2019 - 09.2021
- Promoted the Cifrol product range and Schaeffer (specialty oils from the USA) in critical application areas across Madhya Pradesh, Chhattisgarh, and Rajasthan.
- CIIF LUBRICANTS markets a wide range for lubricating oils in the automotive, industrial and specialty segments under the brand name Cifrol.
Head – Cement Vertical
Mosil Lubricants Pvt. Ltd.
Mumbai, Maharashtra
11.2015 - 12.2018
- Led sales efforts for Mosil specialty lubricants in cement plants, focusing on critical applications like VRM gearboxes and roller press lubrication. Provided techno-commercial consultation to customers and led a team of sales engineers.
- Devised methods to identify the prospects from the suspects and improved the conversion rate ,and developed effective prospecting techniques leading to effective resource utilization.
- Opened prospects in critical engineering application Segments like Roller Press Lubrication & VRM gear box lubrications.
- Developed formats to catch the initial critical information before visiting the prospect to make the effective sales discussions and intern sales conversions. Further, initiated & successfully secured enhancement of new customer base.
- Mosil Lubricants provides industrial and specialty lubrication solutions, offering a range of products including Moly, Graphite, Silicon, and Synthetic Functional Fluids in the form of lubricating greases, oils, pastes, powders, aerosols, emulsions, and cleaners.
Business Development Manager
Berkeley Petrochemicals Pvt. Ltd.
06.2007 - 10.2015
- Spearheaded establishment of new products in the market thus enhancing sales. Successfully gained customer satisfaction by providing effective solutions to their problems.
Senior Area Manager
Stanvac Chemicals India Ltd.
05.2004 - 05.2007
- Drove market expansion, boosting sales by 60% through the successful introduction of new products.
- Achieved customer satisfaction, optimized resource utilization, and received quarterly cash awards for exemplary performance.
Senior Sales Engineer
Ador Welding Ltd.
07.1998 - 04.2004
- Pioneered Ador R product range, elevating market share.
- Optimized resource use, reduced costs, and garnered accolades.
Sales Engineer
D & H Welding Electrodes India Ltd.
01.1996 - 06.1998
- Initiated & successfully secured enhancement of new customer base and successfully gained customer satisfaction by providing effective solutions to their problems.
Marketing Executive
SV Electricals Pvt. Ltd.
01.1994 - 12.1996
- Initiated & successfully secured enhancement of new customer base.
- Achieved High level customer satisfaction by providing quality products through coordination with production department.
- Secured cost reduction through optimum utilization of company resources.
Education
Bachelor of Engineering -
Govindram Seksaria Institute of Science and Technology
01-1993
Skills
- Sales expertise
- Strategic business development
- Client relationship management
- Team Management
- Sales engineering
- Market Intelligence
- Strategy Networking
- Consulting
- Logistics Reporting
- Application Engineering
- Budgeting
- Training
- Forecasting
Timeline
Area Sales Manager
MSAFE
06.2026 - Current
Business Development Manager
BEPL
02.2023 - 02.2025
Deputy General Manager (WPB & CPB)
Wear Resist Technologies Pvt. Ltd.
10.2021 - 01.2023
Regional Sales Manager
CIIF Lubricants Pvt. Ltd.
01.2019 - 09.2021
Head – Cement Vertical
Mosil Lubricants Pvt. Ltd.
11.2015 - 12.2018
Business Development Manager
Berkeley Petrochemicals Pvt. Ltd.
06.2007 - 10.2015
Senior Area Manager
Stanvac Chemicals India Ltd.
05.2004 - 05.2007
Senior Sales Engineer
Ador Welding Ltd.
07.1998 - 04.2004
Sales Engineer
D & H Welding Electrodes India Ltd.
01.1996 - 06.1998
Marketing Executive
SV Electricals Pvt. Ltd.
01.1994 - 12.1996
Bachelor of Engineering -
Govindram Seksaria Institute of Science and Technology