SUSAN AKINYI-TINDI

Health: MERCK & Pfizer Multicultural

• Day-to-day MERCK and Pfizer Health Equity account lead, managing an inter-agency team of 10 to deliver on omnichannel multicultural tactics for HCP and Consumer
• Managing 3.2MM MERCK and Pfizer businesses across various therapeutic areas and disease states to deliver on (TV, OOH, social, and additional tactics)
• Collaborated with key department leads to assess, create, and implement new processes to improve overall deliverable timelines
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle

Health: Pfizer Vaccines (COVID-19) & MERCK Oncology (launch brand)

• Maintained and led key partnership campaigns for the COVID-19 launch and campaigns in 2022 (ESSENCE Festival of Culture, Brooklyn NETS,and March Madness initiatives)
• Led the global and US workstream for MK4280A (Colorectal oncology drug) set to launch in 2024 including key strategy
• Served as the primary contact for the US and Global client teams, primarily in (US, Japan, and Germany) during the market research phase as we developed the logo, naming and FDA approvals for the launch brand

Health: Pfizer Oncology (Besponsa & Bosulif)

• Led and managed day-to-day workflow across both oncology brands by managing internal and client-facing meetings, keeping all key stakeholders informed of the status of projects and anticipated scope to be delivered from kick-off to completion of projects (including a website update, iDetails, and conference material development)
• Managed key financial management responsibilities including tracking production estimates of approximately 1.5M, assisting with monthly billing projections, and leading monthly client finance meeting

Consumer Packaged Goods: Pepperidge Farm (Milano & Goldfish)

Health: Sanofi (Allegra) & Merck Animal Health

• Managed integrated communication planning, budgets, and timelines that helped guide the execution of cohesive campaigns across, digital, online videos, and print production
• Established strong positive relationships across a large network of 20 clients and 5 agencies, leading agency coordination for all projects and meeting with media, social/digital, PR, and shopper agencies

Consumer Packaged Goods: Ball Park Franks & Ball Park Jerky

• Managed the day-to-day workflow across all brands by leading internal and client-facing meetings, prepping documents for client meetings, and issuing recap notes following each meeting
• Assisted in managing strategic planning and execution of TV, Online Video, Digital Display, and social elements for integrated marketing campaigns from ideation to production