Susan Fettig
Marietta,GA
Summary
Strategic and results-driven supply chain leader with 20+ years of experience building, transforming, and optimizing end-to-end supply networks across CPG, beverage, and manufacturing environments. Proven record of driving operational excellence, improving service levels, unlocking working capital, and delivering multimillion-dollar cost savings. Experienced in large, complex global organizations. Recognized for cross-functional leadership, data-driven decision making, and building high-performing teams.
Overview
24
24
years of professional experience
Work History
Senior Director, Planning
Farmer Brothers
04.2023 - Current
- Lead supply chain planning team production planning for >300 manufactured coffee SKUs at 3 production facilities and >800 purchased SKUs across >50 suppliers and 4 distribution centers
- Led creation of cross-functional Product Lifecycle Management process and data to reduce scrap by >$2MM over 18 months
- Improved coffee case fill rate (from 68% to 99%) and purchased products (from 73% to 97%) while reducing inventory levels by 30+ days to improve working capital
- Created Sales and Ops Execution (S&OE) weekly cross-functional routine to proactively respond to demand fluctuation and provide timely feedback to sales partners
- Created purchased product supply planning routine and supplier segmentation framework
- Developed and executed collaborative planning framework with sales team to support best in class onboarding of multi-million-dollar customers
- Created new framework for Limited Time Offering (LTO) programs to reduce scrap by 35%
- Led post-divesture activities from sale of DFW manufacturing and rewired internal/co-pack processes
- Drive continuous improvement mindset with planning team and cross-functional partners for distribution planning process, sales branch ordering process, demand and supply planning, & commercialization.
Director of Procurement, Logistics and Manufacturing
ZOA Energy
01.2021 - 04.2023
- Established and optimized start up supply chain to commercialize over 50 SKUs across 5 manufacturing facilities for energy beverage, exceeding annual business plan for inception year by >400%.
- Established and led ES&OP cross-company process to enable >400% attainment of year 1 business plan.
- Developed demand, supply & financial forecast process; created allocation model and negotiated fulfillment with customers after volume tripled inside a four-week window post launch.
- Established/contracted four 3PL warehouses within 6 weeks in position and negotiated expanded hours and space to meet exponential customer demand.
- Secured domestic can supply in 2H 2021 and full year 2022 in an extremely constrained aluminum can network for year over year savings of $20MM. Negotiated $6MM additional savings for 2023.
- Optimized contract manufacturing footprint and model and drove pack fee reduction by >200%.
- Negotiated with suppliers & developed process to reduce speed to shelf to < 20 weeks from concept.
Director of Customer Solutions / National Retail Sales
The Coca-Cola Company
07.2018 - 11.2020
- Led strategic supply chain initiatives for Ahold Delhaize and Wegmans with Coke bottling system and served as Supply Chain SME in Coke North America National Retail Sales.
- Implemented collaborative ordering model to reduce out of stocks by 8% and grow sales in 60 store pilot by 11%.
- Implemented shelf out stock tool to reduce voids by 50% and grow sales in 45 outlet pilot by >10%.
- Led initial & renewal negotiation for IRI data share agreement, achieving 10% cost reduction and more favorable terms.
- Led voice of the customer for all National customers for seamless system package conversions across all retailers.
Senior Manager, Supply Chain Optimization / National Product Supply Group
The Coca-Cola Company
05.2016 - 07.2020
- Drove optimal capacity utilization for high growth packages across a limited source network for 14 producing bottlers.
- Led creation and continuous improvement of first Coke National Sourcing Plan to document cross ownership, multi-level sourcing for Coca-Cola bottler produced products to support network optimization and strategic infrastructure plans.
- Led creation of scenario modeling tool to reduce NVA work by >80% and provide real-time sourcing alternatives.
- Led monthly cross bottler Sales and Operations Planning routine for standard cans, specialty cans and glass packages.
- Identified capacity constraints and negotiated with bottler Supply Chain leaders to implement optimal alternate sourcing to drive multi-year double digit growth in 2017 and 2018 for mini and sleek can portfolio.
Director, Supply Chain / Coca-Cola Refreshments
The Coca-Cola Company
08.2013 - 06.2014
- Led Supply Chain transition for divesture of 12 sales and distribution centers, inventory, material handling and transportation equipment to 2 Coke bottlers, representing >30MM cases in annual sales.
- Created detailed project plan to achieve an extremely aggressive timeline for the first North American Coca-Cola Company bottler facility sale within 5 weeks of assuming position (73 days from definitive agreement to deal close).
- Created routines & led cross-company Supply Chain project team to ensure an on-time, transition for 20+ person team.
- Developed blueprint documents, detailed project plans, weekly leadership risk/opportunity reports, day 1 readiness plans, detailed cutover plans and post-divesture analysis which became the framework for the full Coke system transition.
Director, Contract Manufacturing Procurement / Coca-Cola Refreshments
The Coca-Cola Company
03.2011 - 08.2013
- Negotiated contract manufacturing and 3rd Party Warehousing agreements for $350MM annual spend.
- Identified contracts out of compliance and realized >$9MM in annual savings opportunities via renegotiating pack fees and more favorable terms.
- Collaborated with innovation to identify emerging technologies and secure strategic agreements with 2 new suppliers, reducing standard speed to market by 50%.
- Collaborated with legal to revamp boilerplate contract to ensure strongest starting position and most desirable terms.
Senior Manager, Productivity Projects / Coca-Cola Supply
The Coca-Cola Company
05.2009 - 03.2011
- Led program management for >25 projects in transportation, warehousing, customer solutions and infrastructure planning.
- Established routines with project leads to support productivity savings, exceeding $68MM in 2009 and $20MM in 2010.
- Absorbed project lead role for Southeast Dedicated Transportation initiative when logistics team resource constrained, putting the project back on track for timing and exceeding savings target by >50% for over $1MM in annual savings.
- Created processes for plant consolidation impact and transportation segmentation to enable streamlined analytics, resulting in >$1MM cost avoidance.
Senior Manager, Supply Chain Strategy / Coca-Cola North America
The Coca-Cola Company
03.2008 - 05.2009
- Collaborated with top 10 bottler supply leadership teams/CEOs representing 98% of Coke North America volume to ID high impact, cross company cost savings initiatives >$600MM in Manufacturing, Logistics, and Demand/Supply.
- Collaborated with cross-company team to develop execution plans for 15 initiatives across multiple bottlers and developed business case for cross company LLC (Coca-Cola Supply).
Manager, Water Category Demand Planning / Coca-Cola North America
The Coca-Cola Company
10.2003 - 03.2008
- Managed and optimized water demand planning process for >200 SKUs at 5 production facilities and 20+ warehouses.
- Revamped planning process & metrics in first year of position and refined subsequent years for significant YOY accuracy improvements (Yearly SKU National Average: 33% - 2003, 69% - 2004, 74% - 2005, 75% - 2006, 76%-2007).
- Established weekly process for analyzing statistical, Nielsen, and sales data for Walgreen's and Publix (Top 2 customers, 50% of overall volume) to achieve 16% accuracy improvement.
- Created and led cross-functional daily order management allocation process with Sales, Plants, Supply Planning and Customer Service (enabled >95% order fill during capacity constraints and 5MM cases greater demonstrated capacity).
- Created business requirements and served as business lead for SAP implementation for Spring and Evian water.
Coordinator, Customer Service Concentrate Product Supply / Coca-Cola Corporate
The Coca-Cola Company
12.2001 - 10.2003
- Collaborated with 3 Concentrate Distribution Centers and 7 Syrup Plants to execute domestic and international distribution of beverage base, confidential products and ingredients to bottling and foodservice production.
Education
Master of Science - Behavior Disorders
University of Georgia
Athens, GABachelor of Science - Psychology
Appalachian State University
Boone, NCCertifications And Awards
- Best of the Best Performance Award, The Coca-Cola Company
- Global Women in Leadership, The Coca-Cola Company
- Operational Excellence/Lean Certification, The Coca-Cola Company
- Demand & Supply Planning Certification, University of Tennessee Global Supply Chain Institute
Timeline
Senior Director, Planning
Farmer Brothers
04.2023 - Current
Director of Procurement, Logistics and Manufacturing
ZOA Energy
01.2021 - 04.2023
Director of Customer Solutions / National Retail Sales
The Coca-Cola Company
07.2018 - 11.2020
Senior Manager, Supply Chain Optimization / National Product Supply Group
The Coca-Cola Company
05.2016 - 07.2020
Director, Supply Chain / Coca-Cola Refreshments
The Coca-Cola Company
08.2013 - 06.2014
Director, Contract Manufacturing Procurement / Coca-Cola Refreshments
The Coca-Cola Company
03.2011 - 08.2013
Senior Manager, Productivity Projects / Coca-Cola Supply
The Coca-Cola Company
05.2009 - 03.2011
Senior Manager, Supply Chain Strategy / Coca-Cola North America
The Coca-Cola Company
03.2008 - 05.2009
Manager, Water Category Demand Planning / Coca-Cola North America
The Coca-Cola Company
10.2003 - 03.2008
Coordinator, Customer Service Concentrate Product Supply / Coca-Cola Corporate
The Coca-Cola Company
12.2001 - 10.2003
Master of Science - Behavior Disorders
University of Georgia
Bachelor of Science - Psychology
Appalachian State University