Susan Kenedy Hood
New Market,MD.
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Highly successful in branding, producing digital content, writing and public relations campaigns. Highly knowledgeable of national, state and county government organizational structure, programs, services, activities and issues. Established outstanding relationships with numerous county and state government officials, community leaders and professionals. Strong communications and writing skills developed through experience in interviewing political officials and constituents to deliver a message of information. Skilled at conveying complex policies through various media to help broaden the engagement of constituents.
Overview
51
51
years of professional experience
Work History
Deputy Communication Director
David Blair for Montgomery County Executive
11.2021 - Current
- Responsible for assisting in the planning and organizing a winning campaign message and overseeing critical aspects of the Blair Campaign
- Provide strategic leadership and managing aspects of communications, branding and other crucial campaign elements, including but not limited to:
- Creating content and developing video clips for social media and the YouTube Channel
- Supporting the developing and implementing social media strategy
- Maintaining and improving website
- Writing press releases
- Working with political team to develop ways to increase earned media
- Increased followers across all social media platforms
- Oversaw vendor relationships including the evaluation and management of media, digital, and direct mail
- Assisted in the development of responses to questionnaires from key community organizations
- Participating in mock interviews and forum sessions; attending key campaign events
Senior Communications Specialist/Public Information Officer
Montgomery County Council
Rockville, MD
10.1990 - 11.2021
- Serve as Public Information Officer for Montgomery County Council
- Responsible for producing programming, stories and documentaries for Montgomery County Government television and social media, writing press releases, organizing press conferences
- Produce/Host, shoot, edit weekly local news show for County Cable Montgomery
- Appear live for county Town Hall Meetings, election night coverage and other assignments as they arise
- Work directly with Office of Public Information in reporting of councilmember agendas and other issues for bi-monthly county news magazine show
- Work directly with councilmembers and staff to deliver content that advances the work of the council, distribute information through the county's cable channel, public information office and social media
- Experience meeting time-sensitive deadlines, organizing, and prioritizing work and managing multiple assignments while being detail-oriented and flexible
- Experience in formulating and implementing public relation campaigns
- Experience in researching, planning, writing and editing informational materials
- Manage production team, including videographers and editors in the production of several programs for county’s cable station
- Manage all logistical aspects of production preparation and cost related decisions as they relate to several programs for county’s cable station
- Help conceive and create graphics and format of programming for County Cable Montgomery
- Serve as informational liaison between press and county government
- Established YouTube site on council webpage for airing channel programming
- Also responsible for creating and updating County Council YouTube channel, Facebook Page and Twitter account.
Board Member
Greenlee School of Journalism, Iowa State University
01.2018 - Current
- The Advisory Council was created to support the school, director, faculty, staff and students in a collaborative partnership to make the Greenlee School of Journalism and Communication the premier institution for educational, professional and scholarly contributions to communication and society
- As a board member, advise and help the
- Director, faculty, staff and students interpret the mission, programs, accomplishments, objectives and aspirations of the school to its alumni, friends and communication practitioners and scholars across the state, nation and world.
Reporter/Producer
Montgomery Community Media
Rockville, MD
05.1989 - 06.1989
- Served as lead news reporter for local cable news channel
- Created daily news packages
- Served as substitute anchor for live daily newscast
- Responsible for reporting, writing, and editing of local news events for daily live newscast.
News Director/Anchor
Princeton Packet
Princeton, NJ
04.1986 - 02.1988
- Served as news director for local cable news program
- Hired and trained videographers and reporters
- Wrote, researched and edited daily local newscast
- Responsible for assigning stories and management of news staff
Board Member, Public Affairs Specialist
Platoon
Frederick, MD
01.2019 - Current
- Serve as main contact for fundraising and outreach
- Oversee and manage all social media
- Develop contacts for fundraising
- Write press releases
- Produce videos for the Goodwill Industries/Platoon 22 Veterans Center
Volunteer
Warrior Canine Connection
Boyds, MD
01.2014 - Current
- Puppy Raiser
- Assist with development and outreach for fundraising efforts
- Promote events for organization through producing videos for social media and video
- Develop media contacts for promotion of events and fundraising
Education
B.A - Journalism
Iowa State University
Skills
- Fundraising Campaigns
- Internal and External Communications
- Social Media Platforms
- Digital Communications
- Communication Planning
- Strategy Development
- Crisis Communications
- Press Campaigns
- Media Spokesperson
- Public Relations Campaigns
- Press Coverage
- Newsletter Creation
- Strategic Communication
- Producing Videos
Additional Information
- Awards , 2021 - Alliance for Community Media, Best in Diversity, Black History Month, Changemakers 2020 - Hometown Media Award, Best Magazine Show, The Bottom Line 2019 - NATOA, First Place, Documentary, Domestic Violence 2018 - NATOA, Second Place, Documentary, Public Health 2018 - Alliance for Community Media, Overall Excellence Government Access, FIrst Place 2017 - NATOA, Second Place, Documentary, Social Issues 2017 - Saavy Silver Circle Award 2015 – Emmy, National Capital Chesapeake Bay Chapter 2013 – NATOA Best Documentary, Social Issues 2013 – Hometown Media Award, Overall Excellence 2011 – Pegasus Award of Excellence, Council in Brief, County Report This Week 2002-2011 – NATOA Programming Awards
Timeline
Deputy Communication Director
David Blair for Montgomery County Executive
11.2021 - Current
Board Member, Public Affairs Specialist
Platoon
01.2019 - Current
Board Member
Greenlee School of Journalism, Iowa State University
01.2018 - Current
Volunteer
Warrior Canine Connection
01.2014 - Current
Senior Communications Specialist/Public Information Officer
Montgomery County Council
10.1990 - 11.2021
Reporter/Producer
Montgomery Community Media
05.1989 - 06.1989
News Director/Anchor
Princeton Packet
04.1986 - 02.1988
B.A - Journalism
Iowa State University
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