Suzanne Reilley
Summary
Brand Strategy, Positioning, Differentiation, Competitive Strategy, Messaging Frameworks, Customer Obsession, Voice of Customer Research and Interpretation, Product Launches
Industry Expertise: Startup, Enterprise Tech, Professional Services (E-Commerce, Consultants, Designers, Financial), Lifestyle
Overview
19
19
years of professional experience
Work History
Brand Strategy Consultant | Independent Practice
Self-Employed
Remote
12.2019 - Current
- Advise 34 founders on product positioning, value propositions, pricing strategy, and go-to-market planning, shaping brand and growth decisions across early-stage and scaling businesses
- Lead brand messaging and positioning engagements to improve clarity, differentiation, and conversion effectiveness across offers and campaigns
- Translate Voice of Customer insights into strategic messaging frameworks that inform acquisition, conversion, and retention strategies
- Support launch and campaign strategy across client businesses, improving alignment between messaging, audience needs, and market positioning
- Recognized as a subject-matter expert with features in Forbes, Yahoo Finance, and CMSWire, reinforcing authority in brand strategy and messaging
- Contributing writer for Business Insider
- Guest expert on 14 industry podcasts, including appearances on shows with audiences exceeding 500K listeners, sharing expertise on brand positioning, messaging, and customer research
Marketing Coordinator | Brand Strategy
iPEC Coaching
Remote
02.2017 - 12.2019
- Led messaging strategy for the top 3 enrollment cycles in a 20-year company history using Voice of Customer insights and competitive analysis
- Shaped core messaging for a Facebook campaign reaching 816,599 people and generating 61,810 engagements
- Developed messaging strategy for a premier international event in Amsterdam, contributing to a sold-out outcome one month early through only 3 emails
- Initiated Voice of Customer research program that informed brand positioning and messaging across key customer segments
- Conducted competitive analysis to refine brand positioning and strengthen value proposition clarity
- Partnered with external agency to lead messaging direction for full website overhaul and conversion-focused brand narrative
Brand Strategy & Content Marketing
Independent Study & Freelance Projects
Los Angeles
05.2010 - 02.2017
- Produced 92+ video and written content pieces for Demand Media, with videos generating 300K+ views, strengthening expertise in messaging, content strategy, and audience engagement.
- Developed product launch strategy and conversion-focused copy for a global wellness leader, supporting a successful launch that met performance goals and increased sales.
- Secured television appearances in Santa Barbara, expanding experience in media, storytelling, and brand visibility.
- Deepened expertise in brand positioning, messaging, competitive strategy, Voice of Customer research, and product launches through independent study and client work.
Personal Trainer
Independent Fitness Brand
Washington
10.2007 - 05.2010
- Built and managed an independent personal training brand serving high-profile clients in Washington, DC
- Scaled to 25 weekly private client sessions within 2 months through positioning and word-of-mouth demand generation
- Secured earned media placements in The Washington Post and DailyCandy (3.3M subscribers), increasing brand visibility and inbound demand
- Secured television appearances in Washington, DC, strengthening local authority and brand recognition
- Invited as guest instructor at Rancho La Puerta wellness resort in Mexico
Education
Bachelor of Science -
West Chester University
West Chester, PASummary
I believe the strongest brands are built on a deep understanding of their customers. I help organizations uncover those insights, then turn them into positioning, messaging, and experiences that people genuinely connect with.
Technologies
Google Workspace, Google Chat, Google Docs, Zoom, Hubspot, Canva, Kit, Asana, Trello, Slack
Professional Development & Certifications
- Copyhackers' Copy School
- HubSpot Inbound Marketing Certification
- Jeff Walker – Product Launch Formula
- Jeff Walker – Product Launch Deep Dive
- iPEC Certified Professional Coach
Timeline
Brand Strategy Consultant | Independent Practice
Self-Employed
12.2019 - Current
Marketing Coordinator | Brand Strategy
iPEC Coaching
02.2017 - 12.2019
Brand Strategy & Content Marketing
Independent Study & Freelance Projects
05.2010 - 02.2017
Personal Trainer
Independent Fitness Brand
10.2007 - 05.2010
Bachelor of Science -
West Chester University