SVETLANA BELL
New York
Summary
An entrepreneurial and results-driven leader who grows complex brand portfolios of $20M-$300M with client books of over 3000 top tier customers, whilst leveraging talent development strategies and building a strong business ownership among the teams of 15-150 people both in-store and through digital platforms.
Overview
11
11
years of professional experience
Work History
FOUNDER
SVETRESET
10.2023 - Current
- Nutrition coaching, wellness content creation, digital marketing, video production, paid brand partnerships (VivoLife UK, Activated You US, Haven's Kitchen US, Thunderbird US)
REGIONAL SALES MANAGER
FARFETCH
05.2022 - 10.2023
- Delivered sales and profitability growth on the largest portfolio in North America through leading a regional team with a book of 3000 clients.
- Drove operational excellence and exclusive luxury services of the Fashion Concierge through internal & external partnerships.
- Maximized ROI of top tier client development initiatives and events.
- Led the Salesforce content creation team to drive incremental 30% sellthrough during seasonal digital campaigns.
A. GENERAL MANAGER
LVMH - DFS
09.2020 - 12.2021
- Successfully reopened the company's third largest Galleria post-pandemic.
- Controlled operations costs in line with budget targets, substantially reducing excess spending through negotiation with local partners.
- Launched and implemented the Unforgettable Service culture in the MidPac region by training 300 employees and managing cross-functional collaboration to drive team engagement, elevating the apprenticeship program to the federal level partnership.
A. GENERAL MANAGER
LVMH - DFS
01.2018 - 08.2020
- Expanded LVMH monopoly on destination by managing both airport and downtown sales, operations and brand partnerships.
- Intentionally hired, trained and mentored high potential sales managers across Beauty, Fashion, Watches and Jewelry, and Food and Gifts departments.
- Oversaw and drove to completion a two-years long full store renovation, followed by multiple launches of new flagship stores.
OWNER & HEAD OF WELLNESS
THE SHACK INC
05.2014 - 12.2019
- Ranked island-wide #1 restaurant on TripAdvisor 2017-2019 due to outstanding customer reviews.
- Developed, implemented, sourced and marketed plant-based menu that contributed 70% of restaurant's total revenue.
- Crisis-management through the two strongest typhoons in the US in 2015 and 2018.
Education
BA - Organization Management and Public Relations
Far-Eastern Institute of International Relations
Saint-Petersburg01.2011
Timeline
FOUNDER
SVETRESET
10.2023 - Current
REGIONAL SALES MANAGER
FARFETCH
05.2022 - 10.2023
A. GENERAL MANAGER
LVMH - DFS
09.2020 - 12.2021
A. GENERAL MANAGER
LVMH - DFS
01.2018 - 08.2020
OWNER & HEAD OF WELLNESS
THE SHACK INC
05.2014 - 12.2019
BA - Organization Management and Public Relations
Far-Eastern Institute of International Relations
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