Summary
Overview
Work History
Education
Skills
References
Certification
Languages
Timeline
Generic
SVETLANA SIRBU

SVETLANA SIRBU

Wesley Chapel,FL

Summary

Innovative brand manager with high expertise in FMCG. Carried full responsibility for consumer brands business – developed strategies, designed promotional campaigns, optimized portfolio, pricing, and trade activities.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Business Development Manager

SAN Transport LLC
02.2023 - Current
  • Managed relationships with strategic partners and vendors, optimizing service offerings and reducing costs by 12%.
  • Screened potential business deals by analyzing market strategies, deal requirements, and financials.
  • Increased client base by 15% identifying new business opportunities and cultivating strong relationships with key decisionmakers.

Brand Marketing Manager

Aquatrade LLC
03.2019 - 02.2023
  • Managed a portfolio of 3 brands, with over 20 SKU, overseeing product strategy, positioning, pricing, and promotional activities.
  • Developed and implemented comprehensive brand strategies that increased brand awareness by 14% and grew market share by 7% within two years.
  • Managed and executed PPC campaigns on Google Ads and social media platforms, optimizing ad spend and improving ROI by 25%.
  • Led a team of 2 marketers, providing guidance and fostering a collaborative environment to achieve departmental goals.

Marketing & Trade Marketing Manager

Nestlé Co
01.2017 - 02.2019
  • Managed all brands in the Culinary category to ensure strategic objectives, market share, and profitability targets were achieved.
  • Devised product pricing strategies and trade marketing investments to support growth.
  • Collaborated with a major retailer to execute joint business plans, resulting in a 7% increase in shelf space.
  • Conducted pre and post evaluations of communication actions, consumer promotions, and new product introductions.
  • Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.

Marketing Manager

General Media Group Co
01.2013 - 12.2016
  • Led the successful launch of 2 seasons of "Got Talent" in Republic of Moldova, achieving highest ratings for the final episode.
  • Managed the marketing strategy and promotional activities for the UEFA Champions League, coordinating sponsorships, advertising placements, and fan engagement initiatives.
  • Developed and implemented television marketing campaigns that increased viewer engagement and ratings.
  • Collaborated with cross-functional teams including Programming, Sales, and Production to align marketing efforts with business objectives.

Education

Bachelor of Science - Marketing

Academy of Economic Studies
Republic Of Moldova
06.2013

Skills

  • Strategic Marketing
  • Product Launches
  • Social Media Strategy
  • Creative Direction
  • Competitive Analysis
  • Marketing Analytics
  • Event Coordination
  • Brand positioning
  • Market Research
  • Price Structuring

References

+813 405 6392, wesley@cat1co.com, Wesley Bynzar, CEO

Certification

Certificate UEFA Championship League Workshop Vienna 2016

Certificate AGB Nielsen Media Research 2018

Languages

English
Full Professional
Russian
Native or Bilingual
Romanian
Native or Bilingual
Spanish
Limited Working

Timeline

Business Development Manager

SAN Transport LLC
02.2023 - Current

Brand Marketing Manager

Aquatrade LLC
03.2019 - 02.2023

Marketing & Trade Marketing Manager

Nestlé Co
01.2017 - 02.2019

Marketing Manager

General Media Group Co
01.2013 - 12.2016

Bachelor of Science - Marketing

Academy of Economic Studies

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SVETLANA SIRBU