Swapna Reddy

• Developed and executed go-to-market plans and facilitated internal organizational readiness for 3 new product lines.
• Create, maintain and update all product marketing materials as appropriate, including managing the regionalization and translation of marketing materials globally.
• Technical ability to easily explain complex products translated through customer case studies, product demos, and competitive intelligence briefings to the sales team.

Territory: Great Lakes, Northeast, Midwest, Canada (2020 -2021)

• Responsible for setting the territory’s annual profit plan, sales strategy, and KPI-based territory operating plan.
• Consulted channel partners on high ROI marketing campaigns which provided innovative ways to grow channel partner during market fluxes.
• Reached $120M in total net sales, outperforming the market by 4% and remaining profitable.

Territory : Great Lakes (2017-2019)

• Launched the rollout, communication, facilitation and ongoing support of the Channel program in $45 Million territory consisting of key channel partners in IL, WI, OH, MI, and IN.
• Identified competitive product at key Eaton channel partners by leveraging channel COGS analytics which led to $800K in incremental sales and increased Eaton share.
• Directly supported key strategic objectives of Eaton's Hydraulics group through collaboration with regional sales team and product managers to drive 15%organic growth.

• Acted as a lead presenter and organizer for training seminars on product promotions, new product training and price information in a $20 million sales territory.
• Reversed $4 million of declining sales through identifying territory gaps, lead account planning meetings and setting revenue expectations for monthly growth.
• Generated a 30% increase of annual sales opportunities by creating a customized lead campaign using Oracle Eloqua, to increase inbound sales leads in support of incremental annual growth.

• Pioneered a brand awareness campaign for a new product line through managing the marketing processes, by the development of a SWOT analysis.
• Audited $280M global Mobile Controls Portfolio to reduce $12 Million of unprofitable product lines.
• Developed a competitive pricing matrix according the industry trends and forecasting yearly sales growth.

• Utilized the input from production planning to create monthly labor and production forecasts.
• Designed, created, and executed a Kanban system to manage supplier inventory to decrease production time bottlenecks by 60%.
• Developed standard work to optimize the output of production in the welding department by 25%, while maintaining input labor and costs.