Sweni Thakkar

USAA-Life Insurance Company

• Led a comprehensive Gap Analysis to evaluate digital performance of the LifeCo line of business, identifying areas for improvement and process enhancement across web and native app platforms.
• Developed Adobe Analytics workspaces to monitor visits, conversion metrics, fallouts, and bounce rates across all LifeCo product process flows, identifying potential improvements as part of a comprehensive gap analysis.
• Conducted interviews and provided training on Adobe Analytics workspace, enhancing team proficiency and optimizing data-driven decision-making processes.
• Enhanced digital performance and user engagement by implementing digital wellness monitoring through custom Adobe Analytics workspaces, resulting in a 35% increase in KPIs and providing actionable insights through regular Adobe Alerts reports.

USAA-BANK

• Collaborated with business partners and product owners to gather requirements and create SDR (Solution Design Reference) document for Tracking and Data Management, reducing data collection by 15%.
• Led quality assurance efforts, conducting thorough testing and debugging using Adobe Debugger and Omnibug to ensure 91% data measurement accuracy.
• Streamlined data transfers from Adobe Analytics to Snowflake and executed advanced SQL queries, enhancing analysis and reporting capabilities.
• Designed and managed Adobe Analytics workspaces to monitor conversion metrics, analyzing funnel progression and improving conversion rates by 15%.

• Led a critical Carrier Integration project, overseeing data cleaning, aggregation, and manipulation to establish a centralized data repository.
• Created and maintained Tableau dashboards for quarterly profit analysis, customer sentiment, and customer groups, leading to a 25% increase in profitability insights and a 30% improvement in customer sentiment tracking accuracy.
• Executed various SQL data retrieval queries to meet evolving business needs, ensuring data integrity and accuracy for informed decision-making. Implemented A/B tests to optimize conversion metrics, resulting in a 15% increase in conversion rates.

• Conducted in-depth exploratory statistical analysis on key projects ("Price" and "Demand" of crops) in Ghana, utilizing complex datasets from diverse open-source platforms. These analyses drove data-driven farming decisions, facilitating access to lenders for farmers.
• Managed data accumulation from various sources and streamlined the ETL (Extract, Transform, Load) process to centralize data, ensuring accessibility and consistency across the organization.
• Ensured data integrity and performance by employing advanced SQL techniques to clean, aggregate, and manipulate data, enabling more precise analysis and informed decision-making.
• Designed and developed interactive Tableau dashboards to analyze crop insights and trends, delivering comprehensive reports to cross-functional teams for marketing and business development strategies.

• Developed comprehensive roadmap and strategic plans for project cost, risk, and quality management, ensuring streamlined project delivery and maximizing stakeholder satisfaction.
• Designed and implemented interactive Tableau dashboards to analyze complex sales data, enabling data-driven business development strategies and facilitating strategic decision-making.
• Utilized advanced SQL techniques for detailed data validation, resolving discrepancies to significantly enhance data accuracy and integrity.
• Conducted thorough market research, collaborating with stakeholders to identify new business opportunities, define project scope, and drive revenue growth aligned with business goals.