Sweta Parekh
Director Of Product, Financial Services, Platform
Nutley,NJ
Summary
Experienced Product Leader with a track record of successfully managing the end to end product lifecycle and launching multiple products from 0 to 1. Adept at combining user research and analytical thinking to solve customer problems, with a strong belief in teamwork and goal alignment to create exceptional products.
Overview
16
16
years of professional experience
Work History
Director of Product
Engine by MoneyLion
01.2023 - Current
- Launched ‘Control Center’, Engine’s B2B SaaS platform for managing financial marketplaces, generating over 12 million in annual recurring revenue and acquiring 150+ active partners since launch
- Conducted competitive research and discovery with partners, transforming ‘Control Center’ from a concept to a full-service platform offering real-time analytics, integrations, and customization tools
- Developed and launched advanced customer-centric data products within Control Center, that led to a 90% retention rate amongst Engine’s Financial Institution partners
- Collaborate with cross-functional teams (Eng., design, marketing, legal, compliance, sales) to develop and execute comprehensive user acquisition and go-to-market strategies
- Lead weekly product council meetings to align with senior leadership on goals, ensuring team efforts met established KPIs and success metrics.
Senior Product Manager
Engine by MoneyLion
12.2020 - 11.2022
- Successfully launched Self-Serve Onboarding for Channel Partners with a strategic subscription-based pricing model, onboarding 40+ partners and generating over $500K in revenue
- Developed a comprehensive notification system with pop-up alerts, warnings, and automated email messages to facilitate user onboarding, enhancing user guidance and engagement
- Increased self-serve adoption rate by 50% by analyzing initial launch data and user feedback to implement additional email notifications, onboarding pop-up messages, and video tutorials
- Led technical integration with Recurly for subscription management and payment processing.
Product Manager
Engine by MoneyLion
12.2018 - 11.2020
- Launched Engine's internal Portal, enhancing operational efficiency by 40% and supporting key functions like onboarding, invoicing, integrations, compliance, and reporting
- Led the Scrum team through biweekly sprint cycles in JIRA, improving team operations and enhancing overall team velocity by 10%
- Developed strategic quarterly product roadmaps using a bottoms-up approach and utilizing frameworks like RICE and weighted scoring methods to help with prioritization.
Product Manager/ QA Manager
Mediamath
11.2012 - 11.2018
- Collaborated with the Lead Product Manager to implement one-click Campaign and Strategy duplication, reducing campaign setup time by 80%
- Write user stories and design wireframes in Figma and LucidChart to guide feature development.
Business Analyst
Capgemini
06.2008 - 03.2012
- Developed a feature flagging tool for A/B testing, accelerating time-to-market for rollouts by 30%
- Crafted a comprehensive release strategy for Lowe’s new markdown methodology and multi-channel fulfillment process & Loblaws JDA transportation project ensuring efficient and effective implementation.
Education
Bachelor of Engineering in Computer Science -
University of Mumbai
Skills
Product Vision & Strategyundefined
Blogs
- Https://engine.tech/blog/empowering-financial-services-providers-with-marketplace-comparison-insights-mci-reports
- Https://engine.tech/blog/getting-even-with-sweta-parekh-senior-product-manager
Timeline
Director of Product
Engine by MoneyLion
01.2023 - Current
Senior Product Manager
Engine by MoneyLion
12.2020 - 11.2022
Product Manager
Engine by MoneyLion
12.2018 - 11.2020
Product Manager/ QA Manager
Mediamath
11.2012 - 11.2018
Business Analyst
Capgemini
06.2008 - 03.2012
Bachelor of Engineering in Computer Science -
University of Mumbai
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