Sydnee Kadri
Santa Barbara,CA
Summary
Dynamic marketing professional with a proven track record at HOKA, driving a 150% YoY audience growth and a yearly $84M in retention revenue. Skilled in managing cross-functional teams and leveraging CRM software for data-driven strategies. Adept at fostering collaboration and optimizing campaign effectiveness, ensuring alignment with company objectives.
Overview
10
10
years of professional experience
Work History
Associate Manager, Retention & Engagement
HOKA
Santa Barbara, CA
07.2023 - Current
- Managed team of 2 to grow HOKA US audience +150% YOY driving $84M in retention channel revenue in 2024.
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal campaign deployment.
- Delivered comprehensive reports on key performance indicators, driving data-driven decision-making among leadership teams.
- Mentored and supported 2 department employees to create strong workplace culture.
Retention Marketing Associate
Deckers Brands
Santa Barbara, CA
10.2021 - 07.2023
- Owned end to end email campaign development and deployment process across HOKA, Teva & Sanuk with expertise and streamlined workflows.
- Established strong relationships with key stakeholders, fostering collaboration and asset creation.
- Optimized workflow processes to reduce bottlenecks and increase overall effectiveness.
- Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
Digital Marketing Coordinator
Deckers Brands
Santa Barbara, CA
11.2019 - 10.2021
- Owned planning and execution process for email campaigns for HOKA, Teva & Sanuk.
- Implemented Dynamic Yield personalized content slots as well as product recommendations to enhance overall campaign conversion.
- Initiated process improvements based on thorough analysis of internal operations data resulting in enhanced productivity levels.
Sales & Marketing Associate
TADA Cognitive Solutions
Peoria Illinois
05.2018 - 11.2019
- Implemented CRM system, improving communication within the team and fostering better relationships with clients.
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Conducted market research to assess customer needs and preferences.
- Coordinated with marketing team on creating collateral materials that effectively communicated product benefits, generating increased interest from prospects.
- Optimized sales presentations for increased engagement and conversion rates.
Business Support Analyst
Engineering Design and Development
Morton Illinois
05.2015 - 05.2018
- Designed customer facing materials for major accounts such as Caterpillar
- Validated customer orders to drive alignment between production and delivery schedules
- Planned and led customers’ monthly forecasting meetings
Education
Marketing / Marketing Management - Business Administration And Management
Bradley University
Peoria, IL12.2018
Skills
- Managing cross-functional marketing teams
- CRM software proficiency
- Campaign management
- Data-driven performance tracking
- Customer segmentation
Timeline
Associate Manager, Retention & Engagement
HOKA
07.2023 - Current
Retention Marketing Associate
Deckers Brands
10.2021 - 07.2023
Digital Marketing Coordinator
Deckers Brands
11.2019 - 10.2021
Sales & Marketing Associate
TADA Cognitive Solutions
05.2018 - 11.2019
Business Support Analyst
Engineering Design and Development
05.2015 - 05.2018
Marketing / Marketing Management - Business Administration And Management
Bradley University