Sydney Brett
New York,NY
Summary
Experienced Fashion PR & Influencer Marketing Assistant seeking a full-time role in NYC. Adept in inventory management, influencer dressing and gifting, event management, and monitoring for media placements.
Overview
2
2
years of professional experience
Work History
PR & Marketing Assistant
JOVANI Fashions
2023.06 - 2024.08
- Supported the CEO and Director of PR and Marketing on brand initiatives across multiple collections including Bridal, contemporary, prom, and kids’ collections
- Managed over 50 sample pulls and returns per month from media outlets, stylists, and influencers
- Facilitated internal PR reporting by monitoring print, digital, and social coverage, clipping articles, and compiling weekly recaps
- Oversaw gifting initiatives, including inventory management, seeding research, delivery, & placement monitoring
- Coordinated NYFW runway shows and press events, handling RSVP lists, vendor communications, and securing sponsorships
- Contributed to a successful event with over 200 industry attendees
- Maintained media, influencer, and celebrity databases
- Organized and archived all press materials, including photos, lookbooks, press kits, and videos
- Collaborated with an external PR agency to manage media placements, securing features in publications such as Vogue, WWD, and Harper’s Bazaar
- Established and maintained relationships with editors, stylists, and influencers
- Maintained PR and influencer lists in Excel, referencing resources such as Muck Rack and Instagram.
Public Relations Intern
Michele Marie PR
2022.09 - 2022.12
- Tracked social media and editorial sites for client placements
- Drafted editorial pitches for potential inclusion in shopping stories
- Researched on-brand celebrities and influencers for potential gifting opportunities
- Maintained PR and influencer lists in Excel, referencing resources such as Muck Rack and Instagram.
Digital Media Intern
Krupp Group PR
2022.06 - 2022.08
- Drafted reports and compiled social media post analytics for campaigns
- Maintained master influencer contact list
- Executed editor and influencer gifting program, packing, tracking deliveries, and updating gifting inventory tracker.
Education
Bachelor of Science - Fashion Merchandising Major & Marketing Minor - undefined
High Point University
High Point, NC05.2023
Skills
- Adobe Photoshop, InDesign, and Illustrator
- Muck Rack and Mighty Scout
- Fashion GPS, G Suite, Microsoft Suite, Meta Business Suite
Timeline
PR & Marketing Assistant
JOVANI Fashions
2023.06 - 2024.08
Public Relations Intern
Michele Marie PR
2022.09 - 2022.12
Digital Media Intern
Krupp Group PR
2022.06 - 2022.08
Bachelor of Science - Fashion Merchandising Major & Marketing Minor - undefined
High Point University