SYDNEY BRODIE
Summary
I am a highly-motivated individual with a strong background in marketing and communications seeking a challenging position in the social work field. Leveraging a Bachelor of Arts in Psychology and currently pursuing a Master of Social Work at the University of Denver, I am eager to apply my creative problem-solving, critical thinking, and exceptional interpersonal skills—honed in dynamic corporate environments—to make a meaningful impact on the lives of individuals and communities.
Overview
7
7
years of professional experience
Work History
Freelance Content Writer
TurboTenant
Denver, CO
07.2024 - Current
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Updated existing content regularly to ensure accuracy of information presented online.
- Utilized content management systems to publish and update web content efficiently.
- Interviewed subject matter experts to enrich content with professional insights.
- Optimized content for search engines (SEO) to increase visibility and traffic.
Content Manager
Bailey's Consolidated Services
Denver, CO
04.2024 - Current
- Examined performance metrics to find areas for enhancement in content quality and delivery.
- Researched industry trends and topics relevant to target audience needs.
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
- Developed engaging, original content for various digital platforms including company websites, social media, and email campaigns.
SENIOR COPYWRITER
Todyl
Denver, CO
06.2022 - 04.2024
- Developed content that drives engagement and conversions across various media, including web, print, and social platforms
- Conduct research to understand market trends, competitors, and emerging industry best practices to inform and refine copywriting strategies
- Review and edit content to ensure it is free from errors and adheres to established style guides.
BRAND MANAGER
Velocity Global
Denver, CO
07.2021 - 06.2022
- Developed and executed global marketing and brand plans that build brand awareness through brand campaigns, corporate sponsorships, content development, partnerships, events, and more
- Managed corporate sponsorship programs, including sourcing new sponsorship opportunities, goal setting, delivering needed content on time, and reporting on ROI
- Supported creation and distribution of brand messaging/positioning guidelines, style guides, and other brand assets to maintain consistency across all touchpoints.
SENIOR COPYWRITER/COPYWRITER
Velocity Global
Denver, CO
05.2018 - 06.2021
- Lead development of compelling copy and content for a variety of marketing initiatives: website pages, blog posts, case studies/whitepapers, eBooks, webinars, emails, video scripts, landing pages, social media, advertising campaigns, press releases, and additional marketing/sales collateral
- Conducted regular keyword research, content analysis, and competitor analysis to determine what type of content best supports brand and digital marketing efforts
- Developed new buyer personas through research, analysis, and client conversations to craft audience- and industry-specific service pages and content.
Education
BA - Psychology
University of Florida
05.2016
Master of Social Work -
University of Denver
Denver, COSkills
- Communication techniques
- Data collection
- Attention to detail
- Analytical thinking
- Organizational skills
- Team collaboration
- Problem-solving abilities
- Creative problem solving
Timeline
Freelance Content Writer
TurboTenant
07.2024 - Current
Content Manager
Bailey's Consolidated Services
04.2024 - Current
SENIOR COPYWRITER
Todyl
06.2022 - 04.2024
BRAND MANAGER
Velocity Global
07.2021 - 06.2022
SENIOR COPYWRITER/COPYWRITER
Velocity Global
05.2018 - 06.2021
BA - Psychology
University of Florida
Master of Social Work -
University of Denver
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