Sydney Fortunato
Spring,Texas
Summary
I'm currently a senior at the University of Arkansas, majoring in Advertising and Public Relations, with a minor in Marketing through Sam. M. Walton College of Business. Experienced in digital marketing, with strengths in SEO, content creation, and social media management. Skilled in leveraging data analysis to drive campaign efficiency, increase web traffic, and strengthen brand visibility. I'm eager to demonstrate a hands-on approach, using my strong communication skills and a proven ability to contribute measurable results in dynamic marketing environments.
Overview
4
4
years of professional experience
Work History
Digital Content Creator
Syd Style Files
Spring, Texas
08.2024 - Current
- Produced digital advertisements for Amazon affiliate products, integrating storytelling and style curation to drive clicks and conversions to expand the brand's identity.
- Developed and implemented digital content strategies to increase website traffic and engagement, to increase my social media following.
- Utilized analytics and engagement metrics to develop posting schedules, content style, and promotional campaigns for increased visibility.
- Designed and curated digital mood boards using Canva to visually communicate fashion, lifestyle, and seasonal trends in a cohesive, branded style.
Sales Assistant
The Golden Knob
Tomball, Texas
12.2022 - 08.2025
- Assisted customers with product inquiries and provided knowledgeable recommendations.
- Organized merchandise displays to enhance visual appeal and customer engagement.
- Maintained cleanliness and organization of sales floor to ensure a positive shopping experience.
- Provided customer service by answering questions, resolving problems, and responding to complaints in a timely manner.
- Monitored social media interactions and responded to customer inquiries.
Sales Assistant
Beyond Urban
Tontitown, AZ
10.2024 - 03.2025
- Operated point-of-sale systems to process transactions efficiently and accurately.
- Monitored sales floor for safety hazards and reported issues promptly.
- Assisted with stocking shelves, organizing merchandise, and maintaining cleanliness of sales floor.
- Performed inventory counts on a regular basis to ensure accurate stock levels.
Social Media Content Creator
Turquoise Door
Tomball, TX
01.2022 - 08.2022
- Engaged with followers, responding to comments and messages promptly.
- Produced videos by gathering outfit inspiration, editing, and posting the final creative.
- Brainstormed digital content strategies for product launches, and helped create promotional stories that can include countdowns to launches tailored to the correct audiences.
- Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
Education
Bachelors of Arts - Advertising And Public Relations
University of Arkansas
Fayetteville, ARSkills
- Brand management
- Creative storytelling
- Data analysis
- Brand development
- Strategic marketing
- Multi-tasking strength
- Time management
Timeline
Sales Assistant
Beyond Urban
10.2024 - 03.2025
Digital Content Creator
Syd Style Files
08.2024 - Current
Sales Assistant
The Golden Knob
12.2022 - 08.2025
Social Media Content Creator
Turquoise Door
01.2022 - 08.2022
Bachelors of Arts - Advertising And Public Relations
University of Arkansas
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