Sydney Hornitschek
Dallas,,TX
Overview
4
4
years of professional experience
Work History
Lead Product Marketing Manager
AT&T Internet Air (AIA) Product Team
05.2023 - Current
- Lead daily stand-up/war room for product launch, track defects, and present critical updates to 40+ cross-functional team members
- Report KPIs to leadership, develop roadmap for strategic initiatives to meet forecast, and manage campaigns to drive increased sales
- Facilitate team planning & strategy sessions, host retrospectives, and ideate on creative solutions to solve product roadblocks
Engineer 2 | Broadband Offers Enablement
AT&T Technology Development Program (TDP)
06.2022 - 04.2023
- Triage various project intake requests (~150/quarter), determine ownership to ensure appropriate engagement and timely delivery of multi-million-dollar projects, and present requests on bi-weekly call with leaders
- Designed SharePoint site displaying critical team role descriptions, contacts, and process flows to close information gaps, create team’s central information repository, and drive efficiency across the organization
- Created Power BI dashboard analyzing projects’ quantity, length, and assignment type, aiding capacity planning and highlighting team’s value and efficiency to leadership
- Directed team of 5 developers on 3-month-long project as scrum master, establishing priorities and timelines to deliver dashboard that analyzes cost containment and channel metrics to drive reporting for the Business Digital Team
- Reestablished TDP brand by developing updated templates and newsletters for distribution to 350+ TDP members
Engineer 1 | AT&T Strategic Program Office
AT&T Technology Development Program (TDP)
07.2021 - 06.2022
- Implemented end-to-end process for continuous improvement program and managed cross-functional teams of 20+ members to execute program’s launch, generating $400M+ worth of innovative, cost-saving initiatives
- Redesigned presentation of decommissioning program results to be more clearly articulated to senior leadership
- Facilitated creation of automated Power BI dashboards for various business units, contributing to $32.4M in annual savings, streamlining tracking of TDP hiring data, and matching new hires to compatible assignments
- Designed inventive communications for presentation to CEO, highlighting TDP culture and program’s cost savings
Research Intern
Washington University In St. Louis, Atmospheric Chemistry & Technology Lab
05.2019 - 10.2019
- Developed SOP and image-processing algorithm (MATLAB) to improve colorimetric dositube measurements
- Designed, tested, and optimized 3-D printed components using self-taught skills in Autodesk Fusion 360 to increase robustness and performance of air-quality instruments used in field research
- Earned 3rd place of 50+ participants for outstanding research presentation at summer interns’ poster session
Education
B.S. - Chemical Engineering
Washington University in St Louis
05.2021
Skills
- Microsoft Office
- Project Management
- SAFe 51 Agile Certified
- Power BI
- MATLAB
- Java
Activities
- TDP Diversity Equity & Inclusion Committee (Communications Lead)
- TDP Technical Interviewer
- TDP Social Media Team Society of Women Engineers
- Undergraduate Tour Guide First-Year Orientation Leader
- WashU Women in STEM (Public Relations Committee)
- Innovation & Entrepreneurship Program (Student Leader)
- American Institute of Chemical Engineering (Vice President of WashU Chapter)
Timeline
Lead Product Marketing Manager
AT&T Internet Air (AIA) Product Team
05.2023 - Current
Engineer 2 | Broadband Offers Enablement
AT&T Technology Development Program (TDP)
06.2022 - 04.2023
Engineer 1 | AT&T Strategic Program Office
AT&T Technology Development Program (TDP)
07.2021 - 06.2022
Research Intern
Washington University In St. Louis, Atmospheric Chemistry & Technology Lab
05.2019 - 10.2019
B.S. - Chemical Engineering
Washington University in St Louis
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