Sydney Lasar
Katonah
Summary
Dedicated and dynamic Marketing Program Manager interested in pivoting my career to Real Estate. Possessing a broad range of transferable skills acquired through 7 years of diverse marketing experience. I've found continued success in strategy implementation through strong interpersonal communication, consistent organization, and adaptive project management. Taking pride in growing and maintaining relationships across multiple sectors. Excited to continue learning in my career and immensely grateful for every opportunity!
Overview
4
4
years of professional experience
Work History
Licensed Real Estate Salesperson
William Raveis Real Estate Inc.
11.2023 - Current
- Shadow top earning real estate broker, to gain invaluable industry knowledge.
- Host open houses and private showings, effectively showcasing properties to potential buyers.
- Guided first-time homebuyers through the entire buying process from pre-approval to closing, providing comprehensive support at every step.
Marketing Program Manager
Northwell Health
04.2023 - Current
- Implement multi-faceted marketing projects for identified areas of focus, collaborating with internal agency, community relations team, and business partners to ensure cohesive execution.
- Track, analyze, and optimize paid search and endemic campaign performance against goals and budgets.
- Manage sponsorship agreements inclusive of event activations, branding opportunities, and marketing executions.
Marketing Specialist
Houlihan Lawrence
05.2021 - 04.2023
- Boosted brand awareness and continuity while managing agent and brokerage level marketing campaigns.
- Successfully managed numerous product launches – training over 1,400 employees while consistently improving functionality and user experience of platform.
- Build and maintain relationships with with agents to develop and implement marketing strategies and grow their individual brands.
Education
Bachelor of Arts - Communications
University At Albany
Albany, NY05.2019
Skills
- Marketing Strategy
- Digital Marketing
- Operations
- Event Planning
- Project Management
- Budgeting
- Interpersonal Communications
- Relationship Building
Licenses
- Licensed Real Estate Salesperson
Timeline
Licensed Real Estate Salesperson
William Raveis Real Estate Inc.
11.2023 - Current
Marketing Program Manager
Northwell Health
04.2023 - Current
Marketing Specialist
Houlihan Lawrence
05.2021 - 04.2023
Bachelor of Arts - Communications
University At Albany
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