Summary
Overview
Work History
Education
Timeline
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Sydney Lenhart

Austin,TX

Summary

Strategic partner marketing leader with 10+ years of experience driving pipeline growth, alliance marketing, and integrated go-to-market initiatives across enterprise SaaS ecosystems. Proven track record leading global partnerships through cross-functional GTM execution, partner enablement, and six-figure co-marketing investments tied to multi-million-dollar revenue goals.

Overview

10
10
years of professional experience

Work History

Senior Partner Marketing Manager

Vertex Inc.
Austin, Texas
09.2022 - 04.2026
  • Owned partner marketing strategy for SAP, Vertex’s largest global alliance partner, supporting enterprise and mid-market pipeline generation initiatives tied to multi-million-dollar revenue goals.
  • Led integrated go-to-market campaigns with SAP and global system integrators including KPMG, Deloitte, Accenture, and RSM, driving partner-sourced and partner-influenced pipeline across North America and EMEA.
  • Managed $100K+ in annual co-marketing investments and SAP MDF programs supporting digital campaigns, executive events, and ecosystem activations.
  • Directed SAP ecosystem activations including SAP Sapphire and SAPinsider supporting enterprise opportunities averaging ~$200K ACV.
  • Developed partner enablement frameworks including seller toolkits, messaging guides, and AI-powered knowledge resources to improve partner activation.
  • Built integrated campaigns with lead generation guarantees exceeding 500+ enterprise prospects through third-party syndication, webinars, and SAP-focused digital programs.

Senior Partner Marketing Manager

Auctane (ShipStation)
Austin, Texas
08.2016 - 09.2022
  • Earned three promotions in six years, advancing from intern to Senior Partner Marketing Manager based on performance and partner revenue contribution.
  • Developed and executed joint GTM strategies with strategic technology and agency partners to drive merchant acquisition and SaaS revenue growth.
  • Supported integrated co-marketing campaigns and ecosystem initiatives contributing to partner-sourced pipeline growth and customer acquisition.
  • Collaborated cross-functionally with partnerships, sales, lifecycle marketing, and product marketing teams to align GTM initiatives with company growth objectives.

Education

Bachelor of Arts - Communications

Texas Christian University
Fort Worth, TX
05-2015

Timeline

Senior Partner Marketing Manager

Vertex Inc.
09.2022 - 04.2026

Senior Partner Marketing Manager

Auctane (ShipStation)
08.2016 - 09.2022

Bachelor of Arts - Communications

Texas Christian University
Sydney Lenhart