Sydney Lund
Powell Butte
Summary
Results-driven business professional with experience across merchandising, planning, purchasing, and sales operations. Recognized for strategic thinking, analytical insight, and the ability to drive revenue growth, streamline processes, and build collaborative partnerships. Proven success leading cross-functional initiatives, optimizing performance, and supporting large-scale category management across multiple retail formats.
Overview
8
8
years of professional experience
Work History
Business Development Representative
AmeriTitle
Bend, OR
11.2025 - Current
- Developed new business growth by building and maintaining relationships with real estate agents, lenders, builders, and industry partners while meeting or exceeding sales goals
- Prospected, qualified and nurtured leads through in person meetings, phone outreach, events and targeted follow-ups
- Presented Title and Escrow services, educating clients on processes, timelines, and value propositions
- Organized and hosted client appreciation events, networking functions, and educational workshops
Assistant Apparel Merchandise Planner
Kroger
Portland, OR
03.2025 - 11.2025
- Collaborate with the planner in the management of Apparel sales, inventory and margin plans
- Assist the planner in executing the overall vision for Apparel ensuring the right product gets into the right stores at the right time
- Identify Apparel trends, growth opportunities, and sales deficiencies through detailed recaps and in-depth analysis
- Partner with Apparel planner, Apparel buyer, and replenishment buyer to execute changes that will affect the open to buy
- Develop assortment plans by utilizing store volume grades, planogram versions and capacity to guide the buying team on receipt units and dollars that correlate with financial plan
- Execute the assortment plan and buyer’s vision by allocating products to multiple store formats and utilizing various allocation software
- Oversee a sub-set of the planner’s total Apparel Categories
- Locate and select Apparel assortments for the enterprise; manage vendor relationships to maximize sales, margins and minimize costs for assigned categories and support special projects
Assistant Category Manager
Kroger
Portland, OR
03.2023 - 03.2025
- Lead and execute buyer duties by managing commodities in diverse store formats across Kroger and affiliated banners with placement in up to 2,000 stores: food stores, marketplace stores, department stores, etc.
- Curate, source, negotiate, price, merchandise and assort planograms, fixtures, one-time buy displays and shippers for national brands and Kroger private label brands
- Perform category reviews by analyzing sales performance, gathering market information, and making suggestions on additions/deletes for multiple categories
- Establish daily and temporary price reductions across all programs and planograms with a minimum 85% sell-through target; additionally execute clearance and markdown exit strategies
- Identify opportunities to grow sales and market share through data analysis and risk assessment
- Devise promotional opportunities and advertisement plans to meet and exceed sales and margin goals
- Collaborate closely with a diverse number of departments and individuals, planners, analysts, replenishment buyers, product development, floor planners, etc.
- Present and communicate reports, assessments, strategies, and pertinent updates to upper-level management
- Build and maintain strong partnerships with key suppliers and negotiate with tact
Licensed Insurance Producer
State Farm
Encinitas, CA
05.2022 - 03.2023
- Converting leads into sales and expanding the existing book of business as well as developing stronger knowledge of products, services, and sales strategies
Mortgage Loan Processor
Supreme Lending
La Jolla, CA
10.2020 - 04.2022
- Provide support to loan officers and underwriting teams by ensuring the timely and accurate processing of mortgages. Review and verify borrowers’ income, credit reports, employment histories, property appraisals and title insurance information to prepare loan applications for underwriting submittal.
Medical Sales Representative
Modern Therapies
El Cajon, CA
10.2019 - 02.2020
- Selling various products to medical providers across my territory by assessing clients’ needs and presenting the appropriate solutions
- Persuade clients to purchase using effective selling skills and performing cost-benefit analysis
- Work with sales team to develop and implement brand strategies
- Keeping accurate records and documentation for reporting and feedback
Purchaser
Pacific Office Automation
Beaverton, OR
02.2018 - 05.2019
- Creating 50+ purchase orders per day while procuring various equipment/supplies such as copiers, printers, toner/ink cartridges, miscellaneous items, etc.
- Forecasting usage on copier/printer machines for future months
- Meeting with Vendors each month to negotiate competitive pricing and sales
- Managing two interns on data entry, creating PO’s and entering invoices
Education
Bachelor of Science - Business, Merchandising Management
Oregon State University
Corvallis, OR06-2017
Skills
- Strategic Planning
- Business Analysis
- Sales Forecasting
- Vendor & Client Relations
- Negotiation & Procurement
- Cross-Functional Collaboration
- Leadership & Team Development
- Financial Planning
- Data-Driven Decision Making
- Process Optimization
Part Time/College Experience
- Nordstrom Retail Management Internship, Glendale, CA June 2017- August 2017
- Dutch Bros Coffee Barista, Corvallis, OR December 2013-June 2017
- Loustic Catering Server, Salem, OR April 2013- September 2013
- French Press Coffee & Crepes Barista, Salem, OR June 2012-December 2012
Timeline
Business Development Representative
AmeriTitle
11.2025 - Current
Assistant Apparel Merchandise Planner
Kroger
03.2025 - 11.2025
Assistant Category Manager
Kroger
03.2023 - 03.2025
Licensed Insurance Producer
State Farm
05.2022 - 03.2023
Mortgage Loan Processor
Supreme Lending
10.2020 - 04.2022
Medical Sales Representative
Modern Therapies
10.2019 - 02.2020
Purchaser
Pacific Office Automation
02.2018 - 05.2019
Bachelor of Science - Business, Merchandising Management
Oregon State University