Sharepoint 365
Sydney Robertson
Yuba City,CA
Summary
Strategic communications specialist with extensive experience developing and implementing innovative digital, internal and external communication strategies both in the public and private sector. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
7
7
years of professional experience
Work History
Communications Specialist
Yuba County Health and Human Services
08.2023 - Current
- Collaborated with cross-functional teams to develop cohesive messaging for promotional materials and events, ensuring alignment with brand strategy and goals.
- Copyedited, proofread, and revised company advertisements, print materials, and press releases, maintaining high standards of accuracy and effectiveness.
- Enhanced brand visibility by creating and executing targeted marketing campaigns, leading to a 62% increase in engagement and 45% growth in brand awareness.
- Improved employee morale by crafting engaging internal newsletters that highlighted company successes and opportunities for recognition, boosting internal communication and staff satisfaction.
- Analyzed communication metrics to identify improvement areas and optimize future initiatives, resulting in a 342% increase in reach across various channels.
- Maintained county website using content management systems and associated plugins, ensuring up-to-date information and a user-friendly experience.
- Led the pilot launch of the county’s new intranet experience using SharePoint 365, designing and developing a user-friendly hub with key features like a centralized document library and interactive resources, achieving high engagement and positive feedback from users.
- Designed and executed effective outreach campaigns for community events in alignment with state grant criteria, increasing community engagement and ensuring successful grant compliance and reporting.
- Managed emergency communications for the county, including swiftly informing staff about shelter activation and verified updates, and overseeing media relations to ensure accurate and timely information dissemination.
Senior Customer Service Supervisor
Lulus.com
05.2020 - 08.2023
- Conducted regular evaluations of staff performance, providing constructive feedback that contributed to 24% reduction in employee turnover by fostering a supportive environment with open communication and collaboration.
- Drove department-wide transformations, including a partnership with Global-e that expanded international sales by 25% and the implementation of a new return policy that boosted company revenue by 15%
- Monitored customer feedback to identify areas for improvement, achieving an overall customer satisfaction score of 92%
- Championed innovative approaches towards problem-solving that resulted in more efficient and effective resolutions for customers, as demonstrated by an average handle time of under 5 minutes.
Retail Operations Manager
Red Fly Clothing
05.2017 - 05.2021
- Optimized budget management by monitoring expenses, identifying cost-saving opportunities, and strategically allocating resources, resulting in a 15% reduction in operational costs.
- Analyzed store sales, inventory costs, operational expenses, and inventory losses to identify trends and optimize financial performance resulting in the store's most successful fiscal year in '20/21.
- Designed and implemented store merchandise layouts to enhance visual appeal and drive consumer engagement, resulting in a 12% increase in sales.
- Developed and executed a new social media sales strategy during the COVID-19 lockdown, boosting sales and helping the business stay afloat; the creative approach was adopted by other local businesses and became a model for success.
- Led the Downtown Business Association initiatives by designing effective advertisements, organizing community events, and increasing local business engagement, resulting in a 30% rise in foot traffic.
Customer Service Associate Team Leader
Lulus.com
05.2018 - 05.2020
- Facilitated a smooth work-from-home transition for employees during COVID-19, implementing strategies to ensure minimal disruption to employee productivity and maintaining high standards of customer experience.
- Collaborated with cross-functional teams to improve overall customer experience and satisfaction levels.
- Developed comprehensive training materials for new hires, improving onboarding process and knowledge retention.
Education
Bachelors of Art in Psychology -
California State University, Chico
Chico, CA12.2020
Skills
- Social Media Management
- Strategy Implementation
- Crisis Management
- Internal Communications
- Event Coordination
- Marketing
- Media Relations
- Email Marketing
- Campaign Development
- Thought leadership
Locations
Yuba City, CA
Certifications
- Joint Information Concept Centers Certification
- FEMA IS 100, 200, and 300
- Hootsuite Platform Certification Course
- Sharepoint 365 Beginner and Intermediary Credentials
- Reels 101: A Government Social Media Convention Workshop
- Project Manager Essentials
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Revize
Shopify / Square
Meta Business Suite
Hootsuite
Canva
Adobe Premiere Rush
Power BI
PowerPoint
Google Suite
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementWork-life balancePersonal development programsTimeline
Communications Specialist
Yuba County Health and Human Services
08.2023 - Current
Senior Customer Service Supervisor
Lulus.com
05.2020 - 08.2023
Customer Service Associate Team Leader
Lulus.com
05.2018 - 05.2020
Retail Operations Manager
Red Fly Clothing
05.2017 - 05.2021
Bachelors of Art in Psychology -
California State University, Chico
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