Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Affiliations & Volunteer Work
Generic
Sydney Roell
Open To Work

Sydney Roell

Marketing Director
Hawthorne,NY

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Media Relations SpecialistCommunications SpecialistPublic Relations CoordinatorMarketing Manager

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Phoenix, AZScottsdale, AZMesa, AZTempe, AZ
Open to relocation: No

Salary Range

$55000/yr - $200000/yr

Important To Me

Company CultureCareer advancementWork-life balance

Summary

Marketing and communications professional combining broadcast journalism storytelling with hands-on digital marketing execution. Experienced building marketing functions from the ground up, launching social channels, growing community engagement, and producing multi-platform content that increases program participation and brand visibility.

Overview

4
4
years of professional experience

Work History

Marketing Director

Prodigy Athletic Center (PAC)
Somers, NY
01.2025 - Current
  • First marketing hire responsible for building and managing the organization’s marketing and communications strategy.
  • Launched all social media channels, grew Instagram following by 537%, secured 5 sponsors, managed newsletters, coordinated community events, and built local business partnerships in under one year.
  • Manage PAC’s digital communication channels including Instagram, Facebook, TikTok, and a biweekly email newsletter to increase awareness of programs and events.
  • Maintain and update the organization’s WordPress website, keeping program information current and improving visibility through basic SEO practices.
  • Work with local businesses to develop sponsorship partnerships and collaborative promotions that helped expand community awareness of the facility.
  • Help plan and promote major facility events including the Ribbon Cutting Ceremony and Community Open House, supporting awareness and engagement with the local community.
  • Led community engagement initiatives, including the “Prodigy Difference” program, partnering with organizations such as ROAR, Toys for Tots, and the VA Hudson Valley Health Care System
  • Represented PAC at community and Chamber of Commerce events, strengthening local partnerships and expanding brand awareness.
  • Coordinated local advertising and marketing materials, including flyers, print promotions, and placements in outlets such as Westchester Lifestyle Magazine and local school playbills.

Multimedia Journalist/Reporter

Suncoast News Network
Sarasota, FL
08.2022 - 10.2024
  • Produced and delivered daily on-air news segments translating complex stories into clear, engaging narratives for broadcast audiences.
  • Reported live morning traffic updates during the station’s morning show (6–9 AM) and served as fill-in anchor when needed.
  • Pitched story ideas and produced news packages from concept to publication.
  • Filmed all field footage independently, including b-roll, interviews, and stand-ups using professional cameras and mobile equipment.
  • Wrote broadcast scripts and recorded voiceovers in studio for television segments.
  • Edited complete news packages combining video, audio, and graphics for broadcast and digital platforms.
  • Repurposed broadcast scripts into written news articles and published multimedia stories on the station’s WordPress website.

Intern

WFLA News Channel 8
Tampa, FL
05.2022 - 07.2022
  • Participated in editorial meetings to discuss story ideas and content.
  • Developed comprehensive production related skills.
  • Assisted photographers with capturing b-roll.
  • Enhanced broadcasting quality by assisting in scriptwriting for television news segments.

Education

Bachelor of Arts - Communication & Media Studies

University of Tampa
Tampa, FL
12.2022

Skills

  • Public Relations & Community Engagement
  • Social Media Strategy & Management
  • Newsletter & Email Marketing
  • Website Management (WordPress)
  • Sponsorship & Partnership Development
  • Event Promotion & Community Outreach

Timeline

Marketing Director

Prodigy Athletic Center (PAC)
01.2025 - Current

Multimedia Journalist/Reporter

Suncoast News Network
08.2022 - 10.2024

Intern

WFLA News Channel 8
05.2022 - 07.2022

Bachelor of Arts - Communication & Media Studies

University of Tampa

Affiliations & Volunteer Work

  • Sigma Delta Tau, University of Tampa
  • Coordinated and executed volunteer-focused projects including:

-Founder & Producer of a weekly “Charlie’s Choice” news segment highlighting adoptable shelter pets at the Humane Society of Sarasota County

-Hosted a donation drive for ROAR (Ridgefield Operation for Animal Rescue), collecting essential shelter items

-Organized club volleyball teams to create Valentine’s Day cards for veterans and hand-delivered them to the VA Hudson Valley Health Care System.

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