SYDNEY WOOLCOCK
Summary
Dynamic Technical Sales Representative with a proven track record at Dell Technologies, consistently exceeding quotas and driving complex server and storage deals. Expert in customer engagement and solution design, leveraging CRM tools for accurate forecasting. Adept at mentoring teams and fostering a customer-centric culture, enhancing overall sales performance.
Overview
13
13
years of professional experience
Work History
Technical Sales Representative 3
Dell Technologies
11.2025 - Current
- Exceeded ISG quota at TSR3 level, leading complex velocity server and storage deals end‑to‑end, optimizing margin and expanding share of wallet in Medium Business accounts.
- Led the technical point of contact for cross-functional POD deals, collaborating with AEs, ISRs, DCSE, and specialty presales to define requirements, design solutions, and remove roadblocks across high-impact customer engagements.
- Mentored newer TSRs, shared best practices on configuration/quoting workflows and seller modernization tools (Sales Chat, Smart Hub, Proposal Generator), and fostered a customer‑obsessed sales culture.
Technical Sales Representative 2
Dell Technologies
Round Rock
04.2023 - 11.2025
- Customer Relationship Management: Develop and maintain strong relationships with clients, understanding their needs and providing tailored technical solutions to meet those needs.
- Lead Generation: Assist in identifying potential clients through research and out bounding and contributing to the sales pipeline.
- Reporting and Forecasting: Utilize CRM tools, such as Salesforce, to manage customer information, track sales activities, and provide accurate sales forecasts.
- Team Collaboration: Collaborate with the POD to ensure cohesive sales efforts and enhance customer satisfaction.
- Product Knowledge and Support: Maintain a thorough understanding of Dell's product lines, offering basic technical support and guidance to customers.
Technical Sales Representative
Dell Technologies
Round Rock
07.2021 - 04.2023
- Delivered tailored professional support to customers, enhancing both sales and service experiences.
- Achieved sales goals and business objectives through proactive prospecting and strong relationship building.
- Engaged clients to understand their technical needs and solutions.
- Delivered product demonstrations to showcase features and benefits.
- Collaborated with engineering teams to address customer inquiries effectively.
Sales Key Holder
Sprint/T-Mobile
Cedar Park
11.2017 - 07.2021
- Educated customers on camera systems and gaming products, enhancing their understanding and improving sales interactions.
- Arranged new merchandise with clear signage and visual displays, increasing customer engagement and optimizing inventory levels.
- Trained new employees on POS system and sales techniques, ensuring smooth daily operations.
Sales Associate
Best Buy
Cedar Park
01.2013 - 11.2017
- Acquired new customers for Verizon as Sales Expert, promoting mobile devices, accessories, and service plans to drive sales growth.
- Supported customer service, home theater, computers, appliances, and front end during high-traffic periods to enhance customer experience.
- Assisted customers with product selection and provided expert knowledge.
- Maintained inventory levels and organized merchandise displays effectively.
- Processed transactions accurately using point-of-sale systems.
Education
Certificate - Architectural and Engineering Computer Aided Drafting
Austin Community College
Austin, TxSkills
- Technical Sales
- Technical expertise
- CRM Software
- Sales forecasting
- Lead Qualification
- Prospect identification
- Cross-Selling
- Solution development
- Customer Engagement
- Account Management
- Client Loyalty Strategies
- Customer analysis
- Problem solving
- Team collaboration
- Team collaboration
Additional Information
Develop and maintain strong relationships with clients, understanding their needs and providing tailored technical solutions to meet those needs., Utilize CRM tools, such as Salesforce, to manage customer information, track sales activities, and provide accurate sales forecasts., Collaborate with the POD to ensure cohesive sales efforts and enhance customer satisfaction., Maintain a thorough understanding of Dell's product lines, offering basic technical support and guidance to customers., Assist in identifying potential clients through research and out bounding and contributing to the sales pipeline., Provided every customer with professional support tailored to both sales and service needs., Consistently achieved sales goals and business objectives through effective prospecting and relationship building., Trained new employees on POS system, sales techniques, and daily operation tasks., Arranged new merchandise with clear signage and visually appealing displays to drive sales and reduce overstock inventory., Educated customers on a variety of camera systems and gaming products, enhancing their understanding and improving the overall sales experience., Provided cross-functional support across departments including Customer Service, Home Theater, Computers, Appliances, and Front End during high-traffic periods.
Timeline
Technical Sales Representative 3
Dell Technologies
11.2025 - Current
Technical Sales Representative 2
Dell Technologies
04.2023 - 11.2025
Technical Sales Representative
Dell Technologies
07.2021 - 04.2023
Sales Key Holder
Sprint/T-Mobile
11.2017 - 07.2021
Sales Associate
Best Buy
01.2013 - 11.2017
Certificate - Architectural and Engineering Computer Aided Drafting
Austin Community College