Sydni Kilbourne
Belleville,MI
Summary
Results-driven marketing professional with over 4 years of experience developing targeted campaigns and data-driven strategies to drive brand growth. Skilled in content development, audience engagement, and multi-channel marketing. Eager to leverage strategic marketing expertise to support business growth and brand innovation.
Overview
4
4
years of professional experience
Work History
Social Media Strategist
Handcar
05.2023 - Current
- Develop and implement comprehensive social media strategies aligned with overall marketing objectives.
- Boosted client brand visibility and interaction by more than 180%.
- Manage and optimize social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Use analytics tools to track and analyze performance metrics, providing insights for campaign optimization.
- Manage client and influencer relationships.
- Collaborated on the development and execution of a go-to-market campaign for a new product launch (including market research, positioning, messaging and cross-functional collaboration to drive awareness and adoption).
Account Executive
MERGE
08.2022 - 02.2023
- Collaborated on administrative tasks, including email correspondence, data entry, and managing requests
- Supported end-to-end campaign projects for Sparrow Health System and Physicians Health Plan Medicare, coordinating with the team and clients to ensure project execution within established timelines
- Delivered presentations, updated weekly status reports, and facilitated communication across teams
- Trafficked advertisements across digital, television, OOH, and direct mail platforms
Assistant Account Executive
Doner
06.2021 - 08.2022
- Assisted supervisors in sending emails, inputting data, and handling requests
- Recommended and trafficked paid radio, television and digital advertisements to 95% of Co-ops for The UPS Store account
- Maintained and updated office records to support the work of over 10 Account and Project Managers
Social Media Manager/CEO
The Platform Digital Marketing Agency
01.2021 - 01.2023
- Develop and implement comprehensive social media strategies aligned with overall marketing objectives.
- Boosted client brand visibility and interaction by more than 180%.
- Manage and optimize social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Use analytics tools to track and analyze performance metrics, providing insights for campaign optimization.
- Manage client and influencer relationships.
- Collaborated on the development and execution of a go-to-market campaign for a new product launch (including market research, positioning, messaging and cross-functional collaboration to drive awareness and adoption).
Education
B.S. - Advertising Management
Michigan State University
12.2020
Skills
- Marketing Strategy Development
- Campaign Development & Execution
- Brand Positioning & Messaging
- Social Media Management
- Cross-Functional Collaboration
- Project Management
- Content Marketing
- Analytics
Languages
Spanish
Limited Working
Timeline
Social Media Strategist
Handcar
05.2023 - Current
Account Executive
MERGE
08.2022 - 02.2023
Assistant Account Executive
Doner
06.2021 - 08.2022
Social Media Manager/CEO
The Platform Digital Marketing Agency
01.2021 - 01.2023
B.S. - Advertising Management
Michigan State University