Summary
Work History
Education
Skills
Awards & Honors
Activities
Timeline
BusinessAnalyst
Sydnie Sovinsky

Sydnie Sovinsky

Senior Sales Operations Account Planner at Spectrum Reach
Baldwinsville,NY

Summary

Detail-oriented marketing professional with media experience. Expert in strategic planning, leveraging analytical thinking and strong presentation skills to enhance client success. Excellent organizational and communications skills leading to optimum outcomes.

Work History

Senior Sales Operations Planner

Spectrum Reach
04.2025 - Current
  • Collaborates with sales to produce campaigns across Traditional TV, Streaming TV, Online Video, Display, Search, and Social for key Northeast accounts.
  • Builds multiscreen campaigns alongside necessary presentation materials.
  • Reviews reporting throughout campaigns to track performance and brand efficiency.
  • Provides strategic recommendations for targeting and budget allocation to sales as needed.
  • Participated in Amazon Prime streaming beta testing, selected as one of two Planners company-wide.
  • Facilitated first-ever streaming bookings for Spectrum clients on Amazon Prime Video.

Sales Operations Planner

Spectrum Reach
10.2022 - 04.2025
  • Planning includes translating client’s advertising objectives into data-driven and effective multiscreen campaigns.
  • Collaborating with sales is a substantial portion of this position.
  • Meetings are held with assigned Account Executives to narrow down brand strategies.
  • Built campaigns are paired with presentations to pitch to the client.
  • Over two million dollars in revenue was supported during the 2024 sales period.

Client Success Coordinator

Spectrum Reach
08.2021 - 10.2022
  • Oversaw post-sale campaign management, ensuring client strategies were met.
  • Adapted and refined client creative following Account Executive guidance.
  • Processed order revisions as requested by clients.
  • Compiled monthly or quarterly campaign recaps for client performance tracking.
  • Collaborated with finance to address and resolve billing issues efficiently.

Management Trainee

Enterprise Rent-A-Car
05.2021 - 07.2021
  • Gained direct experience in business operations, team empowerment, and delivering exceptional face-to-face customer service.

Sales Associate

Runnings
05.2018 - 08.2019
  • Facilitated customer assistance by delivering tailored product recommendations.

Education

Bachelor’s of Science - Business Adminstration: Marketing Concentration

University At Buffalo The State University of New York
Buffalo, NY
05.2021

High School Degree -

Liverpool High School
Liverpool, NY
06-2017

Skills

  • Microsoft Office Suite
  • Google Analytics
  • Salesforce CRM
  • Data analysis and reporting
  • Public speaking and presentation
  • Organizational skills
  • Analytical thinking
  • Strategic planning
  • Campaign management
  • Leadership and teamwork
  • Problem solving

Awards & Honors

  • Spectrum Reach Elite 2025 Award Recipient
  • Liverpool High School Athletic Hall of Fame (2024)
  • Mid-American Conference Presidential Award (2021)
  • Mid-American Conference Honor Roll Award (2018-2021)
  • Mid-American Conference Commissioner’s Award (2020)
  • Scholastic All American Award (2017)
  • Liverpool Entrepreneurship Award (2016)
  • All CNY Athlete of the Week (2016)
  • 13-Time Career Total Section 3 Swimming Champion (2016)
  • Liverpool Academic Letter (2015-2017)
  • Section 3 Swimmer of the Meet (2015-2016)
  • Academic National Honor Society Member (2014-2016)
  • Liverpool Swimming Varsity Letter (2012-2017)
  • Scholar Athlete Award (2012-2017)

Activities

UB Women’s Division 1 NCAA Swimming Team, 2017-2021 

  • Program was highly involved with a strict, year-round schedule of six days of practices a week, making a total of twenty hours of training. In-season travel/home competitions were on weekends.

Liverpool Jets Swim Club, 2010-2020

  • Club team was a dedicated extracurricular that prepared athletes to earn a college scholarship in swimming.

Liverpool Academic National Honor Society, 2015-2017

Timeline

Senior Sales Operations Planner

Spectrum Reach
04.2025 - Current

Sales Operations Planner

Spectrum Reach
10.2022 - 04.2025

Client Success Coordinator

Spectrum Reach
08.2021 - 10.2022

Management Trainee

Enterprise Rent-A-Car
05.2021 - 07.2021

Sales Associate

Runnings
05.2018 - 08.2019

Bachelor’s of Science - Business Adminstration: Marketing Concentration

University At Buffalo The State University of New York

High School Degree -

Liverpool High School

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