Syed Md Rashed Ul Alam
Fashion Merchandise Manager
Newnan,GA
Summary
Results-driven Fashion Merchandise Manager with over 16 + years of experience in overseeing end-to-end merchandise processes, including product development, sourcing, vendor management, and trend analysis. Proven ability to increase profitability through innovative merchandising strategies, cost optimization, and trend forecasting. Expertise in managing cross-functional teams, driving collaboration, and ensuring seamless communication across stakeholders. Adept at leveraging data insights to identify market opportunities and align product assortments with brand objectives.
Overview
19
19
years of professional experience
2
2
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Fashion Merchandise Manager
Deegau Textile Trading LLC
06.2017 - 10.2022
- Directed merchandise planning and buying for [specific product category, e.g., women’s apparel, denim, accessories], achieving a [specific metric, e.g., 15% increase in sales] over two years.
- Spearheaded vendor partnerships and negotiated contracts that reduced procurement costs by [X%] while maintaining product quality.
- Developed seasonal merchandise strategies based on market trends, customer insights, and historical performance.
- Implemented data-driven assortment planning, resulting in improved inventory turnover and reduced markdown rates by [X%].
- Managed a team of [number] buyers, planners, and product developers, fostering a collaborative and high-performing work environment.
Associate Merchandise Manager
KGS Sourcing Limited(Bangladesh Liaison Office)
04.2015 - 05.2017
- Interacted with customers to obtain feedback and drive satisfaction.
- Bult positive relationships with vendors for consistent and reliable supply of products.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Monitored and evaluated supplier performance to verify quality of products and delivery times met company standards.
- Negotiated pricing with vendors to achieve maximum profitability.
- Maintained updated product knowledge to successfully educate and advise customers.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
Associate Merchandise Manager
KERING GROUP SOURCING
01.2011 - 02.2017
- Worked as a Sourcing Head of Denim, Woven & outwear department of Kering Exclusive Brand La redoute, Vertbaudet, Ellos and Volcom with some other European Brands as Hegler Fashions(Germany), OFFTEX(Denmark) etc
- This position reports to the Senior Merchandise Manager & General Merchandise Manager
- Yearly turnover of this account was approximately 7-8 million USD per year
Senior Merchandiser
Redcats Asia Limited(Bangladesh Liaison Office)
01.2010 - 04.2015
- Mentored junior merchandisers to develop their skills and enhance team performance overall.
- Collected data, monitored project progress and finalized reports before reporting to management.
- Planned and participated in conference calls and meetings with planning and management departments.
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Managed seasonal merchandise transitions smoothly, ensuring timely delivery of fresh inventory while minimizing leftover stock.
Senior Merchandiser
GROUPPE CARREFOUR
07.2007 - 12.2010
- Product Developments, Product Costings, Order follow up
- Update PSS system daily basis, Samples follows up
- Communication with country buyers and designers
- Daily basis production follows up with Production Engineers and Third party inspection agencies like SGS, BV and ITS representatives
- This position reported to Merchandise Manager directly
- Yearly turnover of this account was approximately 15 million USD per year
Merchandiser
Group Carrefour France(Global Sourcing)
01.2009 - 01.2010
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Updated pricing and signage to complete product displays and educate customers.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
Merchandiser
Signet Enterprises Limited
05.2008 - 05.2009
- Updated pricing and signage to complete product displays and educate customers.
- Product Development, Sourcing and order placement to suppliers.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
Assistant Merchandiser/Buyer
Tanaz Fashions Limited
04.2005 - 05.2008
- Coordinated cross-functional teams to execute product launches successfully, achieving desired sell-through rates within target timeframes.
- Managed vendor relationships to ensure timely delivery of quality products at competitive prices.
- Assisted in the development of seasonal campaigns, contributing to increased brand visibility and customer interest.
- Streamlined order processing procedures, ensuring timely delivery of merchandise to stores nationwide.
Assistant Merchandiser/Merchandiser
WINDY GROUP
04.2004 - 06.2007
- Main customers handled were S.Oliver, Kiabi, Tesco, Ripcurl, Jules, Oxbow, Carrefour and some others plus responsible for those respective customers’ accounts
Education
MBA - MARKETING
ROYAL UNIVERSITY
01.2009 - 01.2011
BACHELOR OF SOCIAL SCIENCE (BSS) - Social Science
National University
Skills
- Product development
- Sourcing Operations
- Operations Management
- Fabric Library
- Legislative Compliance
- International Market analyses
- Strategic Planning
- Cost Avoidance/Reduction
- Profit & loss Accountability
- Strategic Alliances
- New Business Development
- Business Process Reengineering
- Stock replenishment
- Pricing stratety
- Inventory Control
Accomplishments
- Kering Group sourcing Staff of the year, 2013
- Member of award winning team (best team) of Kering Group, 2012
Professionalreferences
- Ms. Anna Maria Cicarreli, Strategic, sourcing buyer & purchasing analyst, La redoute France, 57 Rue Blanchemaille, Roubaix, 2, France, 0033320696814, amcicarr@redoute.fr
- Mr. Enam Chowdhury, Regional Compliance Manager(South Asia), KGS Sourcing Ltd, ABC Tower (6th fl) Sector#3, Uttara, Dhaka, 1230, Bangladesh, 01731221422
- Ms. Dorana Roy Chowdhury, Divisional Merchandise Manager, Otto Intl, Update Tower (7th fl) Sector#4, Uttara, Dhaka, 1230, Bangladesh, 8801711887836
- Zeeshan Anwar, Senior Sourcing Manager – Auchan Group, Bangladesh operating office, Update Tower (9th fl) Sector#4, Uttara, Dhaka, 1230, Bangladesh, +880 171 304 9954
Specialactivities
- Men and Concept made the things, not machine, this is the ultimate power of my vision, which given different and individual identity as well as helps to constructing me as a unique in this first and furious globe.
- Perfect or Perfection? I don’t have faith in word called perfect, I always practice and have faith the word called perfection, success should come through perfection in work and I’m the perfectionist in my own area of contract, I have that much confident on my thoughts as well as achievements.
Articles
Play with fusion to made denim as DENIM, DODIDDENIM, http://www.dodiddenim.org, 02/01/16
Favoriteteams
- Arsenal
- Barcelona
Personal Information
- Date of Birth: 06/09/78
- Nationality: Bangladeshi
- Marital Status: Married
Travel
MALAYSIA, INDIA, INDIA, HONG KONG, TURKEY, FRANCE
Training
- Woven garment merchandise, BIFT, 2007
- Woven garment consumption and costing, bdjobs.com, 2008
- Comply intellectual property rights, Grouppe Carrefour Global sourcing HK, 2009
- Regional team building workshop, Redcats HK, 2011
- Training on REACH testing standards, Bureau VERITAS(BG) & La redoute (France), 2013
- Denim washing and presentations, Redcats HK Regional product development team, 2014-2016
Certification
Comply Intellectual property rights
Awards
In 2013-2014, I was selected the Staff of the Year for my excellent performance in Product Development & Fashion Merchandising.
Timeline
Fashion Merchandise Manager
Deegau Textile Trading LLC
06.2017 - 10.2022
Associate Merchandise Manager
KGS Sourcing Limited(Bangladesh Liaison Office)
04.2015 - 05.2017
Associate Merchandise Manager
KERING GROUP SOURCING
01.2011 - 02.2017
Senior Merchandiser
Redcats Asia Limited(Bangladesh Liaison Office)
01.2010 - 04.2015
Merchandiser
Group Carrefour France(Global Sourcing)
01.2009 - 01.2010
MBA - MARKETING
ROYAL UNIVERSITY
01.2009 - 01.2011
Merchandiser
Signet Enterprises Limited
05.2008 - 05.2009
Senior Merchandiser
GROUPPE CARREFOUR
07.2007 - 12.2010
Assistant Merchandiser/Buyer
Tanaz Fashions Limited
04.2005 - 05.2008
Assistant Merchandiser/Merchandiser
WINDY GROUP
04.2004 - 06.2007
BACHELOR OF SOCIAL SCIENCE (BSS) - Social Science
National University
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