Sylma Priegues
Hospitality Professional
Orlando,FL
Summary
Dedicated hospitality professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Results-driven sales performer with solid history of success in bringing in new customers and managing revenue streams. Continuously monitor competitors and research market trends. Persuasive negotiation and program management abilities.
Overview
2
2
Languages
15
15
years of professional experience
Work History
Director of Sales
Buffalo Lodging Associates
Sarasota , FL
2022.12 - Current
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Reduced client attrition rates by designing customized retention strategies focused on delivering exceptional service experiences.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Built relationships with customers and community to establish long-term business growth.
- Skilled at working independently and collaboratively in a team environment.
- Developed customized promotions in collaboration with marketing teams, driving incremental sales during low-demand periods.
- Evaluated historical data to identify patterns in seasonal fluctuations, informing future revenue planning efforts.
- Analyzed guest segments to create targeted upselling initiatives aimed at increasing per-guest spend levels while maintaining high levels of guest satisfaction.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Prepared sales presentations for clients showing success and credibility of products.
- Organized promotional events and interacted with community to increase sales volume.
- Promoted and transferred to Orlando, FL. Handling group sales for Latin America and International markets for the seven hotels in the Orlando/UCF area.
Executive Meeting Manager
Hilton St. Petersburg Bayfront
St. Petersburg , FL
2021.05 - 2022.12
- Prospecting business through a combination of phone, email, face to face appointments and networking events.
- Implement sales strategies to increase room nights ans revenues on identified need dates.
- Negotiated group business contracts for hotel, rooms, meeting space, audio-visual, food and beverage needs.
- Planned and executed major aspects of meeting management.
- Designed event specifications to meet organizational needs and objectives.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
Corporate & SMERF Sales Manager
Medieval Times Dinner & Tournament
Orlando , Florida
2019.05 - 2020.06
- Develop business through direct sales solicitation.
- Qualify new and repeat group business by promoting live show entertainment.
- Actively attend tradeshows and events that support assigned markets segments, including traveling.
- Maintain and surpass budgeted revenues.
Catering & CSM Manager
Wyndham Orlando Resort
Orlando , Florida
2018.02 - 2019.05
- Negotiated meetings, function space, planning and coordinate events assuring the highest level of customer services.
- Prepare customized proposals, group resumes, floor plans and banquet event orders.
- Provided friendly, courteous service to create memorable moments for guests.
- Conduct hotel site inspections to prospecting clients for all markets; corporate, associations and social activities.
Catering Sales Manager
Sheraton Convention Center - Moved to Florida
San Juan , Puerto Rico
2016.12 - 2017.08
- Coordinated seamless events by collaborating with cross-functional teams, including chefs, servers, and event planners.
- Generated new business leads through targeted marketing campaigns and networking initiatives.
- Maximized event profitability by upselling additional services and menu items to clients.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
BT/Catering & Group Sales Manager
InterContinental San Juan Resort
San Juan , Puerto Rico
2010.01 - 2016.12
- Developed key relationships with clients for long-term partnerships, resulting in repeat business and increased revenue.
- Conducted market research to identify new opportunities and adjust the sales strategy accordingly for optimal results.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
Associate Degree - Business Management
Sagrado Corazon University
San Juan05.1989
Skills
- Event Service
- Budget Creation
- Proficient PC computer: Delphi, Sales Forces system
- Meeting Matrix and All Seated programs
- Fully Bilingual, Spanish & English
Accomplishments
Achieved 2021 Remington Hotels Sales Pinnacle Award
2018 Champion Award for the 2nd quarter at Wyndham Orlando Resort
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Gulf Coast Latin Chamber of Commerce
- Sarasota Chamber of Commerce
- SWEL- Suncoast Wedding and Event Leaders
- Manati Chamber of Commerce
- Lakewood Ranch Business Alliance
Timeline
Director of Sales
Buffalo Lodging Associates
2022.12 - Current
Executive Meeting Manager
Hilton St. Petersburg Bayfront
2021.05 - 2022.12
Corporate & SMERF Sales Manager
Medieval Times Dinner & Tournament
2019.05 - 2020.06
Catering & CSM Manager
Wyndham Orlando Resort
2018.02 - 2019.05
Catering Sales Manager
Sheraton Convention Center - Moved to Florida
2016.12 - 2017.08
BT/Catering & Group Sales Manager
InterContinental San Juan Resort
2010.01 - 2016.12
Associate Degree - Business Management
Sagrado Corazon University
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