Tabitha Ficara
Raleigh,NC
Summary
I am an experienced graphic artist and designer with a passion for print and innovative marketing ideas. Seeking to join a team where my collective knowledge, skills, and experience can help provide customers with their brand and marketing dreams.
Overview
16
16
years of professional experience
Work History
Contract Brand & Design Development
Self-Employed
01.2009 - Current
- Transformed fundamental business ideas into a tangible brand
- Lead the creative process through original ideas and inspiration
- Communicated concrete design ideas during the early planning stages with customers and project managers
- Designed graphics for print, websites, logos, and promotions for marketing purposes
- Developed artistic visual products while working within defined technical or budget constraints
- Carefully prepared all design layouts into prepress files for offset, web, and digital printing
- Anticipated design issues and proved to be proactive in developing effective solutions
- Managed campaigns with specific focuses in order to meet customer needs and creative visions
- Communicated with clients to manage project progress and milestones
- Communicated with production on task list creation to meet overall project goals on time
- Evaluated and approved quality of image retouch work and copy from outsourced contractors
- Negotiated vendor contracts and services
Senior Graphic Designer
Forever Bridal Expo
01.2015 - 10.2017
- Developed, implemented, and managed marketing and design of website, email marketing, and social media
- Researched trends in the wedding industry in order to capitalize on emerging opportunities to update a dated brand
- Conceptualized and developed graphics for retail products and promotional items using Adobe Creative Suite
- Developed and implemented creative designs for marketing packages; including print materials, email marketing, social media marketing, banners and digital signs
- Created image files and photos for use in digital and traditional printing methods
- Used Adobe Creative Suite to create supporting images and layouts for over 17 expos and events
- Coordinated, created and scheduled content, designs and periodic updates to company website
- Put together videos and Power Points for social media, advertising, and conferences
Education
Bachelor of Science - Graphics & Interactive Multimedia
Indiana University - Purdue University
Indianapolis, IN05.2007
Skills
- Print advertising from design to press
- B2B & C2B marketing
- Sales & lead generation
- Customer relations & retention
- Trade Show & Expo Marketing
- Project design & management
- Website, Social, and E-marketing graphic creation
- Branded design and marketing strategies
- Graphic Design & Illustration - digital & traditional mediums
- Photography & Video background
- Digital imagery creation & manipulation
- Adobe Creative Suite, Canva, SketchUp, Microsoft Office, Google Suite
Timeline
Senior Graphic Designer
Forever Bridal Expo
01.2015 - 10.2017
Contract Brand & Design Development
Self-Employed
01.2009 - Current
Bachelor of Science - Graphics & Interactive Multimedia
Indiana University - Purdue University
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