Tabatha M. Bell
Summary
Sales professional prepared to drive growth and foster strong client relationships. Proven track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.
Overview
20
20
years of professional experience
Work History
Sales Development Manager
LiveComplete LLC
01.2025 - Current
- Strategic Product Launch: Partnering directly with the CEO to lead the end-to-end strategic launch of a proprietary Protein Mix.
- CPG Market Navigation: Guiding the organization through the dynamic Consumer Packaged Goods (CPG) landscape, identifying key market entry points and high-growth opportunities.
- Category Positioning: Developing foundational sales strategies and brand positioning to ensure the new protein line competes effectively within the competitive category.
Regional Sales Manager
Hometown Foods
01.2023 - 01.2025
- Revenue Ownership: Directed a $40M revenue portfolio across the Great Lakes region & UNFI total US; consistently outperformed gross profit targets for core brands including Pillsbury, Hungry Jack, Arrowhead Mills, Birch Benders and Premier Protein.
- Broker & Retail Strategy: Orchestrated high-impact broker partnerships to secure and expand distribution with major accounts: Meijer, Hy-Vee, SpartanNash, and UNFI.
- Data-Driven Insights: Utilized Power BI and syndicated data (Nielsen/IRI) to deliver executive-level business reviews that identified and closed critical distribution voids.
- Financial Oversight: Optimized trade funding utilization by enhancing forecasting accuracy and budget management protocols.
Business Manager, UNFI
Advantage Solutions
01.2022 - 01.2023
- Portfolio Growth: Delivered $30M in revenue growth for the Ferrero account at UNFI, managing iconic brands like Nutella, Kinder, and Tic Tac.
- Team Leadership: Directed a team of eight customer representatives to enhance retail execution and service standards across 20+ indirect accounts nationwide.
- Financial Optimization: Refined planning methodologies and deduction frameworks to improve financial accuracy and trade spend efficiency.
Senior Account Manager
Post Consumer Brands
01.2007 - 01.2022
- Regional Revenue Growth: Generated over $8M in new regional revenue through aggressive market expansion and strategic distribution gains.
- Key Account Velocity: Accelerated annual sales to $18M by optimizing management for high-volume retailers including Kroger (Roundy's), UNFI (SuperValu), and AWG.
- Portfolio Strategy: Increased market penetration for a diverse portfolio (Honey Bunches of Oats, Malt-O-Meal) by executing high-impact product launches, sku optimization and category reviews.
- Developed and maintained strong client relationships, ensuring satisfaction and loyalty.
Business Development Manager, Roundy's (Kroger)
Sara Lee
01.2005 - 01.2007
- DSD Division Leadership: Led the Direct Store Delivery (DSD) bread division, driving over $12M in annual sales across both Private Label and Branded portfolios.
- Strategic Growth: Secured a major Private Label contract at Roundy's, leveraging the win to expand branded shelf presence and achieving a 7.5% year-over-year growth rate.
- Operational Streamlining: Optimized DSD route efficiency and process flows, directly resulting in maximized sales performance and reduced logistical friction at the store level.
Business Manager
Acosta Sales & Marketing
01.1998 - 01.2005
- Award-Winning Performance: Recognized as the National Broker of the Year for Bel Brands (Bel-Kaukauna) for four consecutive years, a testament to consistent excellence in sales and relationship management.
- Top-Tier Account Management: Held direct Account Executive responsibility for a powerhouse portfolio of global brands, including Kellogg’s, Heinz, Land O’ Lakes, Sara Lee Frozen Bakery, Bel Brands and Cole Garlic Bread.
- Market Expansion: Developed and executed data-backed sales plans to capture market share for clients, consistently hitting volume and gross profit targets within strict budget constraints.
- Advisory Influence: Selected to serve on Cole’s Garlic Bread-Broker Advisory Board, providing strategic insights that shaped national market development and planning.
Founder & President
Allison's Animals
01.1996 - 01.1998
- Entrepreneurial Success: Built and scaled a private pet care business from the ground up, achieving triple-digit revenue growth within the first two years.
- Operations & Leadership: Managed a team of five employees and oversaw all marketing, client acquisition, and financial operations.
- Successful Exit: Executed a full-value sale of the business in October 1998 to transition back into corporate leadership.
Account Manager
Advantage Solutions
01.1992 - 01.1998
- Strategic Account Sales: Executed direct sales calls for the Supervalu Midwest Division, managing key brand categories for Dow Brands and Star-Kist.
- Data Utilization: Analyzed syndicated data to identify high-potential growth opportunities, resulting in successful SKU rationalization and regional line extensions.
Territory Supervisor
Tenser, Phipps & Leeper
01.1990 - 01.1992
- Territory Management: Managed a sales territory across the Wisconsin and Illinois markets, focusing on achieving manufacturer objectives for distribution and display execution.
Education
Psychology
Stratton College
Milwaukee, Wisconsin01.1989
Nutrition
University of Wisconsin
Milwaukee01.1991
Business Administration
University of Wisconsin
Milwaukee01.2007
Skills
- Technical Toolkit: Power BI, Nielsen/Circana, Trade Spend Management, CRM (Salesforce/HubSpot), Microsoft Excel (Pivot Tables/VLOOKUP)
- PowerPoint Presentations: JBP, Business Development & Category Reviews
- Key Account Management: SKU Rationalization & Optimization
- Broker Management
- Contract Negotiation
- Team Building & Leadership
- Retail Execution & Merchandising
- Rapport and relationship building
Timeline
Sales Development Manager
LiveComplete LLC
01.2025 - Current
Regional Sales Manager
Hometown Foods
01.2023 - 01.2025
Business Manager, UNFI
Advantage Solutions
01.2022 - 01.2023
Senior Account Manager
Post Consumer Brands
01.2007 - 01.2022
Business Development Manager, Roundy's (Kroger)
Sara Lee
01.2005 - 01.2007
Business Manager
Acosta Sales & Marketing
01.1998 - 01.2005
Founder & President
Allison's Animals
01.1996 - 01.1998
Account Manager
Advantage Solutions
01.1992 - 01.1998
Territory Supervisor
Tenser, Phipps & Leeper
01.1990 - 01.1992
Psychology
Stratton College
Business Administration
University of Wisconsin
Nutrition
University of Wisconsin