Tabatha Theard
Mandeville,,LA
Summary
Dedicated marketing professional with a history of meeting company goals. Skilled in working under pressure and adapting to challenges. Demonstrated record of success in marketing leadership and campaign management. Knowledgeable about budget administration and partnership development.
Overview
16
16
years of professional experience
Work History
Sr. Segment Marketing Manager
T-Mobile
11.2021 - Current
- Managed integrated brand marketing for the consumer segment Small Markets & Rural Areas by growing awareness, consideration and driving share of household growth
- Quarterly campaign lead for segment strategy including localized messaging, innovative word of mouth programs and data performance
- Leveraged data from consumer insights, media performance, and market research to develop targeted marketing initiatives.
- Developed executive level briefs and performance readouts
- Achieved and exceeded quarterly and annual goals to deliver nearly $1B in incremental service revenue
Sr. Regional Marketing Manager
T-Mobile
02.2020 - 11.2021
- Member of Incubation & Innovation Team launching 3 successful pilot programs and scaling nationwide
- Developed national cause marketing initiatives
- Built rural area marketing strategy to deliver brand awareness and consideration, 2% QoQ and +16 lift in activations
- Collaborated with cross functional teams to create strategic and tactical marketing plans
Manager, Field Marketing
T-Mobile
02.2017 - 02.2020
- Lead and developed a team of direct reports across 3 markets in 2 states
- Utilized reporting and research to strategically plan quarterly marketing initiatives in 3 markets
- Oversaw the execution of events, sponsorships, and marketing tactics
- Provided performance reporting for local events and sponsorships
- Awarded MVP Q3 2018 for planning and execution excellence
Marketing Specialist, Assistant Market Manager
T-Mobile
05.2015 - 02.2017
- Implemented marketing, advertising & branding tactics for 100+ stores across 5 DMAs
- Managed and developed strong relationships with dealers, sales team, and vendors
- Planned and executed 500+ marketing events
- Worked closely with sales to decrease churn by 33% June-Dec 2016
- Awarded Winner’s Circle Achievement for outstanding performance Q1 2016
Media Buyer
BrownRice Marketing
11.2007 - 05.2015
- Negotiated and placed broadcast, print, digital and outdoor media buys
- Developed annual media plans for 25+ clients each year
- Trained and managed office assistants and interns
- Handled all client billing and payments to vendors
- Developed strong relationships with client and media sales reps
Education
Bachelor of Arts - Mass Communications, Business Administration
Louisiana State University
Baton Rouge, LASkills
- Marketing Strategy
- Team Leadership
- Strategic Partnerships
- Corporate Communications
- Messaging Strategy
- Strategic Partnership
Timeline
Sr. Segment Marketing Manager
T-Mobile
11.2021 - Current
Sr. Regional Marketing Manager
T-Mobile
02.2020 - 11.2021
Manager, Field Marketing
T-Mobile
02.2017 - 02.2020
Marketing Specialist, Assistant Market Manager
T-Mobile
05.2015 - 02.2017
Media Buyer
BrownRice Marketing
11.2007 - 05.2015
Bachelor of Arts - Mass Communications, Business Administration
Louisiana State University
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