Results-driven Senior Site Merchandiser with 5 years of experience executing high-impact eCommerce strategies that drive key KPIs. Proven success leveraging data and customer insights to achieve a 24% conversion lift and $1M+ in revenue growth. Deep expertise in apparel merchandising, with a keen ability to craft site strategies that align with brand vision and capitalize on seasonal trends. Passionate about shaping the online shopping experience for men's fashion, with a sharp understanding of consumer behavior and market dynamics.