Summary
Overview
Work History
Education
Skills
Timeline
Generic

Talia Jewell

Murrells Inlet,SC

Summary

Accomplished Traffic Manager & Account Executive with a proven track record at WFXB-TV, adept in Wide Orbit & Microsoft Office, and known for exceptional organizational skills. Demonstrated leadership in coordinating seamless advertising campaigns and fostering team collaboration. Excelled in building customer relationships, enhancing sales strategies, and achieving company goals with a detail-oriented and communicative approach.

Overview

14
14
years of professional experience

Work History

Traffic Manager

WFXB-TV
06.2024 - Current
  • Ensure the station's programming is accurate, complete and distributed on time.
  • Schedule commercials and on-air promotions using Wide Orbit Traffic.
  • Act as a liaison between departments and broadcast operations to ensure a successful execution of advertising and promotion.
  • Built project timelines, team delegation plans and provided instructions for task completion.

Account Executive

WFXB-TV
01.2020 - 05.2023
  • Set and achieved company defined sales goals.
  • Negotiated prices, terms of sales and service agreements.
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to event marketing, sales and brand promotion.
  • Kept detailed records of daily activities through Wide Orbit Traffic.
  • Created sales proposals through Wide Orbit Media Sales.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Created and presented media and advertising packages to prospective customers.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Conducted market research to attract clients in new territories.

Traffic Manager

WFXB-TV
06.2012 - 01.2020
  • Ensure the station's programming is accurate, complete and distributed on time.
  • Schedule commercials and on-air promotions using Wide Orbit Traffic.
  • Act as a liaison between departments and broadcast operations to ensure a successful execution of advertising and promotion.
  • Managed the Traffic Coordinator, National Sales Assistant, Social Media Implementation Specialist.

Traffic Coordinator

WFXB-TV
01.2011 - 06.2012
  • Planned and acquired media for multiple digital channels.
  • Communicate with Account Executives to ensure correct information is received and implemented.
  • Assist the Business Manager in general office duties, including accounts receivable and aging.

Education

Bachelor of Arts - Communication - Media Studies

College of Charleston
Charleston, SC
05-2008

Skills

  • Detail oriented
  • Excellent communication skills
  • Wide Orbit & Microsoft Office proficient
  • Multi-tasker extraordinaire
  • Ability to work independently & with a group
  • Team leadership
  • Marketing and management

Timeline

Traffic Manager

WFXB-TV
06.2024 - Current

Account Executive

WFXB-TV
01.2020 - 05.2023

Traffic Manager

WFXB-TV
06.2012 - 01.2020

Traffic Coordinator

WFXB-TV
01.2011 - 06.2012

Bachelor of Arts - Communication - Media Studies

College of Charleston

Similar Profiles

CREATE PROFILE
Talia Jewell