Hi, I’m
Tamara Bennett
Social Growth Strategist
Dallas,TX
Summary
Social growth strategist with over 8 years of experience building scalable content ecosystems for DTC brands like Instacart. Specializes in developing platform-native growth strategies, performance-driven creative, and social infrastructure that supports brand expansion. Proven ability to translate business objectives into measurable audience growth, engagement lift, and sentiment improvement through experimentation and data-informed iteration, leveraging expertise in content management systems and CRM tools.
Overview
8
years of professional experience
4
Certifications
Work History
Brandit Design Group
Freelance Social Media Strategist & Content Designer
01.2024 - Current
Job overview
- Partner with early-stage and small DTC brands to develop multi-platform growth strategies focused on brand positioning, audience expansion, and scalable content systems, demonstrating strategic thinking and attention to detail.
- Increase client engagement by 50% through platform-specific content planning and creative execution, contributing to content creation and writing content.
- Design short-form video, infographics, and visual brand assets to strengthen brand identity and consistency, utilizing technical writing principles for clarity.
- Manage content calendars and posting cadence to support consistent publishing and improved reach, effectively managing multiple projects.
- Design foundational social strategy and brand systems for early-stage companies, establishing content infrastructure to support scalable audience growth and operational efficiency.
- Provide ongoing strategic guidance to a recurring monthly retainer client, supporting long-term content planning and performance optimization, and resolving issues as they arise.
Instacart
Social Media Strategist & Content Designer
11.2021 - 04.2025
Job overview
- Owned end-to-end social strategy across Instagram, TikTok, X, and Threads, aligning platform growth initiatives with seasonal DTC campaigns and brand objectives, demonstrating strong strategic thinking.
- Developed performance-driven, platform-native creative that increased average post reach by 40% and sustained 70K+ monthly reach through trend forecasting and iterative experimentation, leveraging data-driven insights.
- Supported real-time social strategy and execution for the “We’re Here” Super Bowl campaign, contributing to a #13 USA Today Ad Meter ranking and 612K+ reach.
- Launched and scaled Instacart’s customer support presence on X, increasing engagement by 90% and improving positive sentiment by 75% through strategic community positioning and member support initiatives.
- Built scalable content systems and reusable creative templates that reduced production turnaround time by 50% while increasing publishing efficiency, showcasing operational efficiency.
- Delivered data-driven performance insights by analyzing engagement trends, sentiment, and audience behavior to inform campaign optimization and cross-functional strategy decisions, utilizing CRM tools and Google Workspace.
- Streamlined customer response workflows, reducing average resolution time by 50% while protecting brand reputation in high-volume environments, demonstrating effective issue resolution and attention to detail.
Malibu Ubliam LLC
Social Media Manager
09.2020 - 08.2021
Job overview
- Led end-to-end social strategy for an early-stage DTC startup, building foundational brand presence and supporting customer acquisition across Instagram and paid social channels.
- Grew Instagram following by 30% and improved paid ad performance by 45% through data-informed campaign planning and strategic thinking.
- Planned and executed monthly social campaigns using performance insights to guide content direction and optimization, managing multiple projects effectively.
- Designed branded visuals and managed daily publishing, engagement, and performance tracking.
- Aligned social content calendars with product launches, driving a 25% increase in weekly website sessions.
- Conducted monthly audits of content performance and audience insights to refine posting strategies, demonstrating a data-driven approach.
- Managed daily comment and DM engagement, increasing response rates by 40% and strengthening customer relationships through excellent member support.
Belle Lumiere Skin Care & Cosmetics
Social Media Content Creator
07.2018 - 02.2019
Job overview
- Created monthly branded social media graphics and promotional content for Instagram, supporting consistent brand presence and audience engagement through content creation.
- Increased profile visibility by 25% through trend-aligned visual content and platform-appropriate storytelling, utilizing technical writing for clear messaging.
- Designed product highlights and promotional assets that contributed to a 15% increase in ecommerce sales during targeted campaigns.
- Executed UGC-inspired and interactive content to encourage engagement and community participation, contributing to member support.
- Conducted competitor research and light market analysis to align content direction with industry trends, demonstrating research skills.
- Managed content scheduling and posting cadence using social media management tools.
Skills
DTC Growth Strategy, Audience Acquisition & Expansion
Platform-Native Strategy (Instagram, TikTok, X, Threads, LinkedIn, Facebook)
Content Ecosystem Development & Scalable Systems
Community Positioning & Sentiment Strategy
Performance-Driven Creative & Campaign Ideation
Brand Voice Architecture & Narrative Development
Content Creation & Technical Writing
Experimentation & Iterative Optimization
Performance Analytics & Strategic Insights
Data-Driven Analysis & Performance Reporting
Audience & Competitive Research
Cross-Functional Marketing Collaboration
Project & Multi-Task Management
Issue Resolution & Quality Control
Community Support & Audience Engagement
Tools
- Adobe Photoshop, Adobe Illustrator
- Sprinklr, Khoros, Zendesk
- Meta Business Suite
- Canva, Figma
- Instagram Insights, TikTok Analytics, X (Twitter) Analytics, LinkedIn Analytics
- Google Analytics (basic reporting), Google Workspace
- Asana, Jira, Notion
- CapCut
- Sprinklr (CRM tools)
- AI & LLMs (Generative AI Tools)
Certification
Sprinklr Certification Suite: Community Manager Pro, Media Planner Pro, Ads Analyst Pro, Brand Manager Pro, Campaign Manager Pro
Education
Clark Atlanta UniversityAtlanta, GA
Bachelor of Arts from Fashion Design & Merchandising
University Overview
Magna Cum Laude | Alpha Kappa Mu Honor Society | Academic Scholarship Recipient
Timeline
Freelance Social Media Strategist & Content Designer
Brandit Design Group
01.2024 - Current
Social Media Strategist & Content Designer
Instacart
11.2021 - 04.2025
Social Media Manager
Malibu Ubliam LLC
09.2020 - 08.2021
Social Media Content Creator
Belle Lumiere Skin Care & Cosmetics
07.2018 - 02.2019
Clark Atlanta University
Bachelor of Arts from Fashion Design & Merchandising
Awards
- Social Strategist Award - Instacart (2024)
- Social Media Triple Threat - NCSW (2022)
- Top Performer in Quality Assurance - Instacart (2022)