TAMARA L Marcano
Utica,MI
Summary
Creative photographer with over a decade of expertise in capturing high-quality images and directing models in both studio and on-location shoots. Proficient in digital marketing strategies, photo editing, social media content creation and e-commerce platforms.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
True2You Candle Studio
Canton, MI
01.2025 - Current
- Captured high-quality product and lifestyle photography to strengthen brand storytelling.
- Styled and produced dynamic content, including behind-the-scenes (BTS) workshops, and product creation videos.
- Directed models to create compelling short-form videos for Instagram Reels.
Professional Photographer
Self-Employed
01.2008 - 12.2024
- Built and maintained strong client relationships, leading to repeat business and referrals across various industries
- Captured professional photography for social media campaigns, commercial brands, models, and advertising projects.
- Developed custom visual content for small businesses and professionals, enhancing their brand identity through tailored product and lifestyle photography.
Photographer & Brand Stategist
Yaska Crespo Planning Firm
Dorado, PR
01.2022 - 10.2024
- Conducted market research to identify trends and optimize brand strategy.
- Led the visual rebranding process, ensuring consistency across digital platforms and marketing materials.
- Captured and curated high-quality visual content, including branding photoshoots, and website photography.
Education
BA - Communications
University of Puerto Rico
Skills
- Lifestyle, Product & Event Photography
- Short-Form Video Production
- Content Creation & Planning
- Brand Storytelling & Visual Styling
- Talent & Creative Direction
- Social Media & Digital Marketing
- Adobe Photoshop, Lightroom, Premiere
- Canva, CapCut, Adobe Express
- iPhone Cinematic Mode
- Professional DSLR Equipment
- Studio & Natural Lighting Expertise
- Retouching, Editing, Color Correction
Certification
Digital Marketing, Sacred Heart University
Content Creator Specialization, Adobe
Social Media Content & Strategy, Adobe†co
References
References available upon request.
Timeline
Social Media Content Creator
True2You Candle Studio
01.2025 - Current
Photographer & Brand Stategist
Yaska Crespo Planning Firm
01.2022 - 10.2024
Professional Photographer
Self-Employed
01.2008 - 12.2024
BA - Communications
University of Puerto Rico
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