Tammy Hook
Kingman,Kansas
Summary
Passionate and dependable data and analytics professional with 12 years providing employers with valuable and actionable data to drive operational strategy and profit growth. Skilled in working under pressure and adapting to new situations and challenges.
Overview
16
16
years of professional experience
Work History
Data Reporting and Insights
Andrews McMeel Universal
Kingman, KS
07.2022 - Current
- Optimized data reporting flow and delivered actionable insights in support of AMU’s Digital product suite.
- Work closely with data analysts and engineers to develop data infrastructure and reporting processes.
- Owned business intelligence and data visualization using Google Analytics, Google Data Studio, Google BigQuery, and Microsoft PowerBI.
- Trusted consultant supporting Digital Marketing, Digital Revenue, and Product Development by providing routine and ad-hoc reporting accompanied by in-depth, relevant, timely insights and recommendations.
Director, Business Intelligence and Innovation
Andrews McMeel Universal
Kansas City, MO
03.2020 - 07.2022
- Partnered with Finance Director to implement new business intelligence tools, selecting appropriate solutions and aiding in corresponding onboarding processes.
- Created data analysis tools to allow Digital teams to query acquired information and develop and monitor KPIs.
- Collaborated with COO and Senior Leadership Team to create an "Innovation Pipeline" and foster a culture of innovation.
- Owned the Business Manager role for three successful Kickstarter campaigns end-to-end.
Director, Business Development Operations
Andrews McMeel Universal
Kansas City, MO
11.2018 - 03.2020
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Identified areas for operational improvement; acted as internal consultant to evaluate operational needs, make recommendations for improvements, and provide solutions.
- Led Outbound Licensing and Permissions departments; build and execute a sustainable growth strategy.
- Designed, implemented and led New Business Development committee, a team responsible for identifying and evaluating new business and existing business development opportunities; designed processes and best practices.
Financial Planning and Analysis Manager
Andrews McMeel Universal
Kansas City, MO
07.2015 - 11.2018
- Improved overall financial reporting by streamlining control processes, reporting structures, and day-to-day financial operations.
- Provided strategic planning advice and financial oversight for corporate stakeholders with a focus on the Digital and Syndication divisions
- Collaborated with Digital team to develop and maintain targeted profit plans to sustain growth.
- Developed forecasting tools to analyze revenue variances and capitalize on industry trends.
- Solved financial problems with use of diverse analytical and modeling techniques.
Corporate Financial Analyst
Andrews McMeel Universal
Kansas City, MO
11.2010 - 07.2015
- Used relevant financial technology to generate reports and recommended courses of action to upper management.
- Determined pricing, margins and risk factors for active and proposed projects, including mergers and acquisitions.
- Collected data from other divisions to support annual budgets quarterly forecasts.
- Consolidated financial data and materials for monthly financial reporting package.
- Vetted, selected, and implemented a new accounting software package and worked with all levels of Accounting staff to customize the software to fit their needs. Trained staff and supported on an ongoing basis.
Senior Audit Associate
KPMG
Kansas City, MO
08.2008 - 11.2010
- Planned, directed and closed out audits and reviews involving multiple teams.
- Managed strong client relationships to deliver exceptional service and maintain repeat business.
- Delegated work to team members and student interns to share workload and continue meeting audit goals.
- Mentored team members on best audit practices in a variety of industries and provided work/life balance coaching and support.
Audit Associate
KPMG
Kansas City, MO
08.2006 - 08.2008
- Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement.
- Performed auditing work in accordance with rigorous auditing standards and principles.
- Prepared working papers, reports and supporting documentation for audit findings.
- Analyzed trends in financial data to investigate fluctuations.
Education
Master of Accountancy - Computer And Information Systems Security
University of Kansas
Lawrence, KS05.2006
Bachelor of Science - Business Administration And Management
University of Kansas
Lawrence, KS05.2005
Skills
- Executive-Level Presentations, Oral and Written
- Business Intelligence Data Modeling
- Microsoft Office Suite
- Google Reporting Suite (Analytics, BigQuery, Data Studio)
- Microsoft PowerBI (Business Intelligence)
- Industry and Market Trend Analysis
- Process Improvement Strategies
- Operational Efficiency
- Project Management
Timeline
Data Reporting and Insights
Andrews McMeel Universal
07.2022 - Current
Director, Business Intelligence and Innovation
Andrews McMeel Universal
03.2020 - 07.2022
Director, Business Development Operations
Andrews McMeel Universal
11.2018 - 03.2020
Financial Planning and Analysis Manager
Andrews McMeel Universal
07.2015 - 11.2018
Corporate Financial Analyst
Andrews McMeel Universal
11.2010 - 07.2015
Senior Audit Associate
KPMG
08.2008 - 11.2010
Audit Associate
KPMG
08.2006 - 08.2008
Master of Accountancy - Computer And Information Systems Security
University of Kansas
Bachelor of Science - Business Administration And Management
University of Kansas
Similar Profiles
Reed JacksonReed Jackson
Acquisitions Editor at Andrews McMeel UniversalAcquisitions Editor at Andrews McMeel Universal
Emma BallaEmma Balla
Dental Assistant at Andrews Orthodontics - Dr. John AndrewsDental Assistant at Andrews Orthodontics - Dr. John Andrews
Bonnie DraperBonnie Draper
Chair, Department of Natural and Life Sciences at St. Andrews UniversityChair, Department of Natural and Life Sciences at St. Andrews University
Kenneth BoydKenneth Boyd
Supplemental HVAC/R Instructor at Mohave Community CollegeSupplemental HVAC/R Instructor at Mohave Community College
Chelsey MathewsonChelsey Mathewson
Shift Manager at Taco BellShift Manager at Taco Bell