Summary
Overview
Work History
Education
Skills
Websites
Timeline
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TANAZ SOKHANSANJ

Tarzana,CA

Summary

Dedicated product marketing consultant with 7+ years of experience working in the luxury beauty industry. My expertise in product knowledge for cosmetics has enabled me to provide market insights for various beauty brands in order to optimize sales, creative marketing, and product development strategies.

Overview

11
11
years of professional experience

Work History

Product Market Consultant

Various Clients
07.2021 - Current
  • Lead product testing research and provide insights based on survey results for various beauty brands
  • Analyzed survey data and run reports to advise on new product, marketing, and sales strategies
  • Collaborated with cross-functional partnerships to optimize creative strategies and exceed client expectations
  • Measure KPI's to measure success and product decisions
  • Communicated product updates and productivity results to executives through presentations and written reports.
  • Participated in meetings to understand product strategy and vision
  • Collaborated with engineers and A/B testing teams to provide research testing

Counter Manager

Hourglass Cosmetics, Nordstrom's
08.2018 - 08.2020
  • Worked directly with corporate executives to provide insights regarding sales data, customer feedback on products, and new hire trainings
  • Organized bi-weekly sales events and actively developed clientele to optimize email mailing list
  • Exceeded sales goals and monthly quotas for the counter
  • Increased sales by 80%

Sales Professional

Lancome Cosmetics, Macy's
04.2013 - 08.2018
  • Established a strong clientele and lasting relationships with customers by contacting them and following up on
    recent purchases and inviting them to sales events
  • Strategized with management team to further drive IPT and sales goals
  • Opened Macy's credit card accounts
  • Exceeded sales quotas by 30%

Education

Bachelor of Arts - Political Science

California State University, Northridge
Northridge, CA
06.2020

Associate of Science - Political Science

Los Angeles Pierce College
Woodland Hills, CA
06.2015

Skills

  • Management Skills
  • Product Marketing
  • Data Analytics
  • Bilingual: Farsi
  • Certified Makeup Artist
  • Proficient in Microsoft
  • Proficient in Excel
  • Proficient in Powerpoint

Timeline

Product Market Consultant

Various Clients
07.2021 - Current

Counter Manager

Hourglass Cosmetics, Nordstrom's
08.2018 - 08.2020

Sales Professional

Lancome Cosmetics, Macy's
04.2013 - 08.2018

Bachelor of Arts - Political Science

California State University, Northridge

Associate of Science - Political Science

Los Angeles Pierce College

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TANAZ SOKHANSANJ