Tanci Hernandez
Mont Belvieu,TX
Summary
Results-oriented Sales Leader with extensive experience in market expansion and key account development in industrial sectors. Strengths include regional sales management and distributor channel strategy. Focused on aligning sales initiatives with operational capabilities to enhance profitability and service delivery across diverse markets.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales Manager
Traction Technologies, LLC
Victor Capital Partners
08.2023 - Current
- Drove 35% YoY revenue growth through new business development, strategic partnerships, and expansion into Texas and Louisiana (60% territory growth)
- Lead regional and national sales initiatives for industrial products across construction, energy, and manufacturing sectors, with full ownership of revenue growth, territory expansion, and key account development.
- Built and managed a regional sales pipeline, consistently exceeding targets through prospecting, client acquisition, and account penetration
- Cultivated relationships with distributors, contractors, and end users, enhancing repeat business and increasing long-term contract value
- Identified and secured new market opportunities through competitive analysis and tailored go-to-market strategies
- Collaborated with operations to align sales strategy with logistics execution, streamlining delivery timelines and boosting customer satisfaction
Product Manager
IKG USA, LLC
KPS Capital Partners
08.2021 - 08.2023
- Increased product line revenue by 40%, delivering the highest-performing year in 30+ year history
- Led go-to-market strategy, pricing, and sales enablement, directly supporting regional sales teams and distributors
- Managed key national and regional accounts, driving consistent YoY growth and margin improvement
- Developed revenue strategy and growth initiatives for industrial product line supporting large-scale infrastructure and construction projects.
- Enhanced distributor performance through targeted training, proactive relationship management, and collaborative sales planning.
- Utilized data and reporting to boost forecasting accuracy and increase pipeline visibility.
Director of Operations & Team Development
CREO Global Services
01.2012 - 12.2020
- Built and led high-performing teams across multiple locations, strengthening organizational capability during growth phases
- Led multi-site operations and enhanced team performance to support business growth initiatives and ensure client delivery.
- Managed cross-functional teams to facilitate business expansion through operational scalability and improve client service delivery.
- Developed systems that improved efficiency, retention, and performance, enabling sustainable growth
- Collaborated with leadership on strategic planning to align operations with revenue goals and drive organizational success.
Education
Bachelor of Arts - Early Childhood Growth & Development
Southwestern University
Skills
- Regional Sales Management
- Account Management
- Revenue Growth
- Lead Generation
- Pipeline Forecasting
- CRM & Sales Analytics
- Contract Negotiation
- Territory Development
Certification
- OSHA 30 Certification, Safety leadership in construction and industrial environments
- Walking and Working Surfaces Specialist Certification, Hazard identification and regulatory compliance expertise
- Negotiation Mastery with Bob Bordone, Advanced executive negotiation and conflict resolution
- Leadership Development Program, Center for Creative Leadership (CCL) – Strategic leadership, decision-making, and team development
- Situational Leadership II, The Ken Blanchard Companies – Adaptive leadership skills for managing teams in dynamic environments
Timeline
Sales Manager
Traction Technologies, LLC
08.2023 - Current
Product Manager
IKG USA, LLC
08.2021 - 08.2023
Director of Operations & Team Development
CREO Global Services
01.2012 - 12.2020
Bachelor of Arts - Early Childhood Growth & Development
Southwestern University