Adobe Premier Pro
Tanner Hofmann
Digital Marketing Manager
Santa Monica,CA
Summary
Accomplished Digital Marketing Manager with a proven track record at Canyon Adventure Vans, enhancing daily sales by nearly 100% through strategic website and digital marketing campaigns. Adept in SEO and leading high-performing teams, I excel in delivering high-quality multimedia content, managing large product catalogs and using multiple data sources to improve results.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Manager
Canyon Adventure Vans
08.2023 - Current
- Led our team in designing, copywriting, and launching a new Shopify website, resulting in nearly double the average daily sales post-launch.
- Managed end-to-end video production projects, from concept development through post-production (Adobe Premiere), to deliver high-quality multimedia content.
- Oversaw and marketed a diverse catalog of over 300 products, coordinating new product launches and holiday sales campaigns.
- Directed digital marketing efforts across paid and organic platforms, including Google Ads, Meta Ads, Email Marketing, Instagram, X (formerly Twitter), YouTube, Pinterest and TikTok.
Creative Specialist
Aerial Canvas
01.2022 - 02.2023
- Managed and executed multiple shoots daily with quick turnaround in a fast paced environment.
Producer
Vertical Networks
8 2019 - 1 2021
- Scripted & Unscripted Content Producer for all major social platforms, specializing in short form content for Snapchat, TikTok, Youtube, Facebook and Instagram.
Education
Bachelor of Arts - Creative Producing
Chapman University
Orange, CA 08.2014 - 05.2018
Skills
- Search Engine Optimization
Meta Certified Social Media Manager
Google Certified Project Manager
Software
Adobe Photoshop
Adobe After Effects
Timeline
Digital Marketing Manager
Canyon Adventure Vans
08.2023 - Current
Creative Specialist
Aerial Canvas
01.2022 - 02.2023
Bachelor of Arts - Creative Producing
Chapman University
08.2014 - 05.2018
Producer
Vertical Networks
8 2019 - 1 2021
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