Tanya Barho
Las Vegas
Summary
Experienced Digital Consultant possessing a deep understanding of digital experience strategies and user journey. Proven track record in providing innovative solutions to clients, finding insights and opportunities, driving growth and improving overall performance. Strong grasp of data analytics, project management, and strategic planning. Demonstrated ability to leverage digital expertise for impactful decision making that aligns with business goals.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Sr. Digital Business Consultant
Quantum Metric
04.2021 - Current
- Collaborated with cross-functional teams to improve client engagement initiatives.
- Developed training materials for clients on software implementation processes.
- Developed strategies to enhance customer experience and engagement.
- Facilitated regular meetings to discuss project progress and updates with stakeholders.
- Prepared presentations highlighting current challenges facing the organization's customers, as well as proposed solutions for those issues via ROI models.
- Coordinated with departments across the organization to ensure alignment between business goals and objectives related to client experience initiatives.
- Provided guidance and advice to clients on how to improve their customer experiences.
- Analyzed customer data to identify potential opportunities for improvement.
- Supported internal teams during product launches by ensuring that customers have access to relevant information about new features or changes being made available .
- Collaborated with cross-functional teams to align initiatives with company goals.
- Hosted and led large group trainings to educate on SaaS platform and increase adoption.
Digital Experience Consultant
KIBO Commerce
San Diego
04.2019 - 04.2021
- Analyzed customer feedback to enhance user experience and identify improvement areas.
- Collaborated with cross-functional teams to develop effective customer engagement strategies.
- Facilitated workshops to gather insights and align team goals with client needs.
- Developed training materials to support onboarding of new team members and clients.
- Evaluated user journeys to streamline processes and optimize customer satisfaction.
Experience Optimization Specialist
Certona
San Diego
11.2017 - 04.2019
- Crafted personalization containers based on best practices and use cases.
- Led A/B tests to optimize digital experience based on client’s main KPIs.
- Analyzed customer behavior to enhance personalization strategies and improve engagement.
- Collaborated with cross-functional teams to implement optimization solutions for clients.
- Developed and maintained reports to track performance of optimization initiatives.
- Provided training and support to clients on utilizing optimization tools and strategies.
- Researched industry trends to inform strategies and stay ahead of market demands.
E-commerce Sales Specialist
ECR4Kids
San Diego
04.2017 - 10.2017
- Managed daily operations of e-commerce platform to enhance customer experience.
- Analyzed sales data to identify trends and optimize product offerings.
- Collaborated with cross-functional teams to streamline order fulfillment processes.
- Oversaw inventory management to ensure stock availability and reduce delays.
- Coordinated promotional campaigns to drive traffic and boost sales revenue.
- Utilized analytics tools to track performance metrics and inform decision-making.
E-commerce Marketplace Analyst
Shoe Metro
San Diego
06.2015 - 04.2017
- Analyzed market trends to support product development and sales strategies.
- Collaborated with cross-functional teams to enhance operational efficiencies.
- Managed data collection and analysis for inventory management processes.
- Developed reports to communicate insights on customer behavior and preferences.
- Conducted competitor analysis to inform pricing and promotional strategies.
- Supported project management activities by tracking progress and milestones effectively.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
Education
Bachelor of Arts - Economics
San Diego State University
San Diego, CA 08.2011 - 12.2014
Skills
- Customer experience
- Data analysis
- Training development
- Stakeholder management
- Engagement strategies
- Cross-functional collaboration
- User journey evaluation
- Performance reporting
- A/B testing
- Workshop facilitation
- ROI modeling
Timeline
Sr. Digital Business Consultant
Quantum Metric
04.2021 - Current
Digital Experience Consultant
KIBO Commerce
04.2019 - 04.2021
Experience Optimization Specialist
Certona
11.2017 - 04.2019
E-commerce Sales Specialist
ECR4Kids
04.2017 - 10.2017
E-commerce Marketplace Analyst
Shoe Metro
06.2015 - 04.2017
Bachelor of Arts - Economics
San Diego State University
08.2011 - 12.2014