Tanya Markul
Doyle,OH
Summary
I am an American currently in Copenhagen, Denmark.
With a Bachelor's in Journalism and an MBA, I bring over 10 years of multinational corporate experience, collaborating across cultures in the USA, London, Norway, Sweden, and Denmark. My area of specialty is Customer Relationship Management - lifecycle and segmentation. I have a natural positive, enthusiastic, and diplomatic attitude. I excel in fast-paced and changing environments and consider myself an expert at providing masterful, clear communications.
Overview
24
24
years of professional experience
Work History
Freelance Writer & Business Consultant
Self-Employed • Published Author
01.2014 - Current
- Enhanced client satisfaction by delivering high-quality online engagement and retention strategies tailored to specific industries and target audiences.
- Developed engaging customer lifecycle content for clients, resulting in increased readership and social media shares.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Produced compelling data-driven content and marketing collateral that effectively communicated brand messaging and value propositions.
- Streamlined workflow processes by implementing efficient project management tools.
Nordic Customer Relationship Marketing Leader
MasterCard Stockholm
12.2007 - 12.2013
- Led and implemented the first Nordic Customer Segmentation and Customer Lifecycle Marketing Model for two of the largest banks in Scandinavia.
- Led the ideation, communication, project development and launch of new products and features with core Nordic banking partners.
- Created and executed sales and strategic pitches to senior management both in-house and to new and existing partners.
- Established strong industry relationships through successful networking events and trade shows.
Global Marketing Manager
GE Consumer Finance
03.2005 - 11.2007
- Expanded global market presence by developing and implementing targeted customer marketing strategies.
- Developed a customer propensity model for managing acquisition, retention, and attrition.
- Led the first in industry reactive and proactive customer retention program with two of the largest banks in Denmark.
- Increased brand awareness through the creation of compelling content for digital channels, including social media, email campaigns, and website updates.
Global Marketing Manager
GE Consumer Finance UK
01.2003 - 01.2005
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Sales and Marketing Manager
GE Consumer Finance
07.1999 - 01.2003
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
- Developed key account relationships for improved client retention and long-term partnerships.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
Education
MBA - Business Administration And Management
University of Phoenix
Tempe, AZ06.2006
Bachelor of Science -
Bowling Green State University
06.1999
Skills
- Market Research Analysis
- Customer Segmentation
- Customer Proactive & Retention
- Customer Relationship Management
- Cross-Functional Communication
- Process Optimization
Timeline
Freelance Writer & Business Consultant
Self-Employed • Published Author
01.2014 - Current
Nordic Customer Relationship Marketing Leader
MasterCard Stockholm
12.2007 - 12.2013
Global Marketing Manager
GE Consumer Finance
03.2005 - 11.2007
Global Marketing Manager
GE Consumer Finance UK
01.2003 - 01.2005
Sales and Marketing Manager
GE Consumer Finance
07.1999 - 01.2003
MBA - Business Administration And Management
University of Phoenix
Bachelor of Science -
Bowling Green State University
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