Summary
Overview
Work History
Skills
Affiliations
Education
Timeline
TAPIO O. MARTTI

TAPIO O. MARTTI

Greensboro,NC

Summary

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Successful in developing business development and sales growth in various industrial sectors and building companies from ground up to major players in respective markets. Excellent relationship builder and ability to connect with all levels of management within organizations.Persuasive negotiation and sales management abilities.

Overview

34
34
years of professional experience

Work History

Director of Business Development

North America - TGW Systems Inc
01.2023 - Current
  • Business Development of core markets in warehouse automation sector - Grocery, Industrial and Consumer and Fashion
  • Responsible for growing, developing and maintaining $ 1.8 Billion pipeline for sales to support the sales team
  • Leadership group responsibility for BD for set KPI's during calendar year
  • Annual reporting and maintenance of set BD goals for market growth to CSO
  • Working in parallel with Marketing Department for proper company coverage in social media
  • Leadership role in identifying and attending key industry events for brand awareness and speaking roles
  • Responsible for bi-weekly BD updates to Sales, Solutions and Application teams
  • Worked well in a team setting, providing support and guidance.
  • CRM progress reporting along with maintenance/updates for BD team to CSO
  • Miller - Heimann responsibility for Business Development
  • Skilled at working independently and collaboratively in a team environment.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Incorporated product changes into marketing messages to drive customer engagement
  • Collaborated with sales and marketing departments to support client acquisition.
  • Implemented innovative business development strategies to increase customer base and expand market share.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Identified industry events and trade shows to showcase products and gather industry intelligence.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Self-motivated, with a strong sense of personal responsibility.
  • Member of Global Business Development team
  • AS/RS Marketing Committee chair for Material Handling Industry organization representing TGW Systems Inc

Director of Sales

ETON Systems Inc
11.2019 - 12.2022
  • Sales and Business Development of markets - Apparel, Home Textiles, Bedding and Medical industries
  • Responsible for business growth in defined markets by pursuing and presenting ETON Systems Unit Production System automation solution to manufacturing sectors
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Responsible for implementation and introduction of new updates to in system sales
  • Building, maintaining of sales of Cap Ex projects, while creating sales growth across the industries served
  • Maintenance of key Corporate and National accounts
  • Customer relations maintenance of major corporate and national key accounts
  • Established pricing strategies to maintain competitive pricing and high margin
  • Achieved significant sales increase by skillfully managing relationships and proactive sales approaches.
  • Annual, Quarterly and Monthly budget reporting to CEO in Sweden
  • Participation in industry related Executive meetings and trade shows relevant to Apparel and Textile Industries
  • Performed monthly sales forecasting and competitive analysis
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Created additional revenue streams by introducing new product lines, boosting revenue 37%.
  • Created and implemented successful sales campaigns to drive leads and increase sales.

Sales and Business Development Manager

Karl Mayer North America
11.2016 - 10.2019
  • Sales and Business Development of North American Textile markets - Automotive, Apparel, Medical and Agricultural Markets
  • Responsible for business growth in specialty textile markets
  • Established and cultivated solid business relationships with new or existing customers.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Planned and budgeted accurately to provide business with resources and production planning
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Delivering presentations in industry events, and educating on product and service features.
  • Implementation and marketing of all new Sales, Development and Service products
  • Achieved established KPI for company, and individual performance through teamwork and focus on customers.
  • Annual, Quarterly and Monthly budget reporting to President
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Maintenance of major corporate and national key accounts

Sales Manager

Goldenrod Corporation
10.2013 - 10.2016
  • Territory – Southeast USA (NC, SC, GA, FL, AL, MS, TN)
    Responsibilities:
  • Building, maintaining sales, creation of sales growth in a broad spectrum of manufacturing sectors
  • Initiation and development of new business opportunities across the sales territory
  • Management, negotiations and completion of sales in all levels of management
  • Maintenance of major corporate/national key accounts
  • Annual, quarterly, and monthly budgeting reporting to the VP of Sales
  • Work closely with engineering with product development and specifications
  • Responsible for the implementation of strategy and market entries for new and existing products
  • Establish and maintain customer relationships within all levels of management with customers and OEM’S
  • Report to VP of Sales on all on all aspects of the business development and sales
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Met with clients, delivering presentations, and educating on company products
  • Maintained relationships with all levels of management
  • Established and cultivated solid business relationships with new or existing customers
  • Demonstrated products to show potential customers benefits and advantages of Goldenrod airshafts
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Global Account Manager

Channeled Resources Group
01.2009 - 09.2013

Territory – North America, Europe, Middle East and Asia
Responsibilities:

  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Global sales of adhesives, paper and film in the label, tape and specialty coating industries
  • Development of adhesive business for the global markets, working with all the major adhesive manufacturers in the USA and in Europe.
  • Development, negotiations and securing the material stream from major manufacturers
  • Annual, quarterly, and monthly budgeting
  • Sales and marketing of company products to global customer base
  • Work with the Global Sales team identifying new material streams and potential sales outlets
  • Establish and maintain customer relationships within all levels of management with customers and suppliers
  • Report to VP of Global Sales on all aspects of the business development and sales
  • Attendance at all industry related shows including PSTC, TLMI, ICE, Label Expo
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Implemented systems and procedures to increase sales.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed accounts to retain existing relationships and grow share of business.

Sales Manager

Novamelt
11.2005 - 12.2009
  • Territory: North America including Canada and Mexico
  • Responsibilities:
  • Sales and Market development of pressure sensitive adhesives in North America for Label, Tape and Specialty markets
  • Involved in the start-up of the plant and the business development in North America
  • Identified potential customers and markets, and introduced Novamelt as a new adhesive supplier in North America
  • Secured new long-term business contracts away from established suppliers
  • Negotiated long-term contracts, and maintained national and key accounts
  • Developed and implemented short and long-term marketing objectives and strategies
  • Worked closely with OEM's in the Adhesive industry in testing new products
  • Reported directly to the President on all aspects of the business development, sales and product development
  • Annual, quarterly and monthly budgeting for the territory
  • Established and maintained customer relationships with all levels of management
  • Worked with R&D department in identifying and developing potential new adhesives for the North American market
  • Identified, developed and completed all required tasks for the trade shows beneficial for the company's growth in the North American markets.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.

Regional Sales Representative

Newark Paperboard Products
10.1998 - 11.2005
  • Sales and maintenance of independent and corporate accounts in the paper, textile, tape and film industry
  • Involved in start-up of plant in Winston-Salem
  • Increased annual sales for plant from $500,000 to $9,000,000 in six years
  • Established and maintained relationships at all levels of management
  • Negotiated long-term contracts with key accounts
  • Annual budgeting for territory
  • Worked with manufacturing group in product development for new market.

Regional Sales Representative

Caraustar Industries
03.1995 - 10.1998
  • Presidents Gold Star Award for Outstanding Performance in Sales
  • Responsibilities:
  • Sales and maintenance of regional accounts in paper tube industry
  • Established and maintained relationship at all levels of manufacturing,local to corporate
  • Annual budgeting for territory
  • Increased annual sales from $8.0 to $11.6 million in a mature territory.

Sales Representative

Southeastern Textile Machinery
12.1989 - 03.1995
  • Sales and brokerage of manufacturing equipment in textile industry
  • Sales of new and used machinery and complete factories; conducted appraisals of mills and prospective machinery for sales
  • Located machinery for customers and negotiated exclusive sales rights
  • Prospecting textile mill accounts for supply and sell opportunities.

Skills

  • Strategic Account Development
  • Revenue Growth
  • Customer Engagement
  • Lead Generation
  • Pipeline Development
  • KPI Tracking
  • Client Relationship Management
  • New Business Development
  • Networking
  • Key Account Management
  • Partnership Development
  • Sales Training and Leadership

Affiliations

AAPN - American Apparel Producers NetworkSEAMS - Sewn Products Industry organizationSPESA - Sewn Equipment Manufacturers organization

Education

Bachelor of Arts - Marketing

Averett University, Danville, VA

Timeline

Director of Business Development - North America - TGW Systems Inc
01.2023 - Current
Director of Sales - ETON Systems Inc
11.2019 - 12.2022
Sales and Business Development Manager - Karl Mayer North America
11.2016 - 10.2019
Sales Manager - Goldenrod Corporation
10.2013 - 10.2016
Global Account Manager - Channeled Resources Group
01.2009 - 09.2013
Sales Manager - Novamelt
11.2005 - 12.2009
Regional Sales Representative - Newark Paperboard Products
10.1998 - 11.2005
Regional Sales Representative - Caraustar Industries
03.1995 - 10.1998
Sales Representative - Southeastern Textile Machinery
12.1989 - 03.1995
Averett University - Bachelor of Arts, Marketing
TAPIO O. MARTTI