Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

TARA ANDERSON

Arvada,Co

Summary

Healthcare Business Development and Strategic Planning Specialist


Masters prepared strategic, effective healthcare professional with accomplished record of effective and productive healthcare sales and marketing. Seasoned clinician with strong healthcare financial competency; Multiple state account management expertise. Risk taker who inspires teams to peak performance and orchestrates rapid turnarounds to stimulate business growth.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Regional Chief Marketing Officer

Vibra Healthcare
09.2023 - Current
  • Overseas business development and admissions teams in Colorado, Oregon and South Dakota
  • Grew net revenue by 132% in FY2023 for Vibra Specialty Hospital of Portland
  • Successful implementation of Social Media platforms and processes for Region
  • Negotiated exclusive LTAC Denver Insurance Plan contract for the state of Denver in 2023
  • Secured Oregon and Washington Medicaid contract for Vibra Specialty Hospital of Portland in 2024
  • Supported new build opening of an LTAC and IRF in Rapid City, SD in 2024
  • Collaborated with development of Vibra Healthcare’s sales training program “IGNITE” for Clinical Liaisons in 2023 and Chief Marketing Officers in 2024.

Chief Marketing Officer

Vibra Healthcare
01.2021 - 09.2023

- Facilitates growth, sales, and marketing strategy. Works towards objectives and strategies for revenue generation and manages referrals and admissions to exceed revenue goals

- Establish clinical, business and value-based relationships with C-suite, health insurance companies, physicians and hospitals.

- Overseas 8 clinical liaisons within the Colorado market supporting LTAC, IRF and SNF levels of care

- Overseas and supports the Director of Admissions with inpatient referrals, admits and payor relationships.

- Exceeded Hospital admissions and census budgets in 2021, 2022 and 2023.

- Successfully increased net revenue in 2021 by 25% to $9M and increased hospital average daily census by 55%

- Grew net revenue of $7M, an increase of 17% in FY2022

- Secured Preferred Provider Network status in Q1 of 2022 with HCA Continental Division for post-acute services.

- Secured preferred provider status with Pinnacol Work Comp and developed a strategic partnership with Craig Hospital.

- Rising Star Award (2022)

Lead Clinical Liaison

Vibra Healthcare
09.2017 - 01.2021

- Build and maintain working relationships with hospital staff and physicians to maximize referral/ admission rate

- Serve as an educational resource for patients, families, hospitals and healthcare professionals

- Train and support liaison team within Colorado market

- JV Partner Representative: increased referrals and admissions by 40%

- Exceeded quota FY2018 -102%|FY2019-106%|FY2020-113%,

- Annual Diamond Star Liaison award- 2018, 2019, 2020

Vibra Employee of the Month (2019)

Clinical Liaison

Regency Hospital Company LLC
10.2015 - 09.2017

Registered Respiratory Therapist

Regency Hospital Company LLC
08.2014 - 11.2015

Registered Respiratory Therapist

University of Kansas Medical Center
01.2013 - 08.2014

Cold Caller

State Farm
01.2012 - 01.2013

Education

MBA - Business Administration And Management

WESTERN GOVERNORS UNIVERSITY
Salt Lake City, UT

Bachelor of Science - Respiratory Therapy

UNIVERSITY OF KANSAS - MEDICAL CENTER
Kansas, KS

Bachelor of Science - Biology With Healthcare Emphasis.

MISSOURI WESTERN STATE UNIVERSITY
St. Joseph, MO

Skills

    Territory Sales Team Management

    Finance and Budget Management

    Leadership, Mentoring and Team Building

    Customer Relation Management

    Strategic Planning

    Business Development

Accomplishments

- Successfully increased referrals and admissions from JV Partner by 40%

- Successfully increased net revenue in 2021 by 25% to $9M and increased hospital average daily census by 55%

- Secured Preferred Provider Network status in Q1 of 2021 with HCA Continental Division for post-acute services.

- Grew net revenue of $7M, an increase of 17% for Vibra Hospital of Denver in FY2022

- Secured preferred provider status with Pinnacol Work Comp and developed a strategic partnership with Craig Hospital.

- Grew net revenue in FY2023 by 132% for Vibra Specialty Hospital of Portland

- Successful negation of exclusive LTAC Denver Insurance Plan contract for the state of Denver

- Collaborated with development of Vibra Healthcare’s sales training program “IGNITE” for Clinical Liaisons in 2023 and Chief Marketing Officers in 2024.

Certification

  • Registered Respiratory Therapist
  • ACLS
  • BLS
  • Licensed Skydiving Coach
  • Open Water Scuba Certification
  • Event and Hospitality Management
  • Skydiving
  • Wingsuiting
  • Rock Climbing
  • Mountain Biking
  • Snowboarding
  • Travel

Timeline

Regional Chief Marketing Officer

Vibra Healthcare
09.2023 - Current

Chief Marketing Officer

Vibra Healthcare
01.2021 - 09.2023

Lead Clinical Liaison

Vibra Healthcare
09.2017 - 01.2021

Clinical Liaison

Regency Hospital Company LLC
10.2015 - 09.2017

Registered Respiratory Therapist

Regency Hospital Company LLC
08.2014 - 11.2015

Registered Respiratory Therapist

University of Kansas Medical Center
01.2013 - 08.2014

Cold Caller

State Farm
01.2012 - 01.2013

MBA - Business Administration And Management

WESTERN GOVERNORS UNIVERSITY

Bachelor of Science - Respiratory Therapy

UNIVERSITY OF KANSAS - MEDICAL CENTER

Bachelor of Science - Biology With Healthcare Emphasis.

MISSOURI WESTERN STATE UNIVERSITY
TARA ANDERSON