Healthcare Business Development and Strategic Planning Specialist
Masters prepared strategic, effective healthcare professional with accomplished record of effective and productive healthcare sales and marketing. Seasoned clinician with strong healthcare financial competency; Multiple state account management expertise. Risk taker who inspires teams to peak performance and orchestrates rapid turnarounds to stimulate business growth.
- Facilitates growth, sales, and marketing strategy. Works towards objectives and strategies for revenue generation and manages referrals and admissions to exceed revenue goals
- Establish clinical, business and value-based relationships with C-suite, health insurance companies, physicians and hospitals.
- Overseas 8 clinical liaisons within the Colorado market supporting LTAC, IRF and SNF levels of care
- Overseas and supports the Director of Admissions with inpatient referrals, admits and payor relationships.
- Exceeded Hospital admissions and census budgets in 2021, 2022 and 2023.
- Successfully increased net revenue in 2021 by 25% to $9M and increased hospital average daily census by 55%
- Grew net revenue of $7M, an increase of 17% in FY2022
- Secured Preferred Provider Network status in Q1 of 2022 with HCA Continental Division for post-acute services.
- Secured preferred provider status with Pinnacol Work Comp and developed a strategic partnership with Craig Hospital.
- Rising Star Award (2022)
- Build and maintain working relationships with hospital staff and physicians to maximize referral/ admission rate
- Serve as an educational resource for patients, families, hospitals and healthcare professionals
- Train and support liaison team within Colorado market
- JV Partner Representative: increased referrals and admissions by 40%
- Exceeded quota FY2018 -102%|FY2019-106%|FY2020-113%,
- Annual Diamond Star Liaison award- 2018, 2019, 2020
Vibra Employee of the Month (2019)
Territory Sales Team Management
Finance and Budget Management
Leadership, Mentoring and Team Building
Customer Relation Management
Strategic Planning
Business Development
- Successfully increased referrals and admissions from JV Partner by 40%
- Successfully increased net revenue in 2021 by 25% to $9M and increased hospital average daily census by 55%
- Secured Preferred Provider Network status in Q1 of 2021 with HCA Continental Division for post-acute services.
- Grew net revenue of $7M, an increase of 17% for Vibra Hospital of Denver in FY2022
- Secured preferred provider status with Pinnacol Work Comp and developed a strategic partnership with Craig Hospital.
- Grew net revenue in FY2023 by 132% for Vibra Specialty Hospital of Portland
- Successful negation of exclusive LTAC Denver Insurance Plan contract for the state of Denver
- Collaborated with development of Vibra Healthcare’s sales training program “IGNITE” for Clinical Liaisons in 2023 and Chief Marketing Officers in 2024.