Hi, I’m
Tara Binkley
Wapakoneta,Ohio
Summary
Experienced marketing director with over 3 years of proven success in the field. Results-driven marketing management professional recognized for consistently delivering high-quality marketing content. Possesses extensive expertise in social media marketing and a keen ability to identify emerging market trends. Demonstrates exceptional skills in time and budget management, ensuring optimal outcomes for the company.
Overview
21
years of professional experience
Work History
Auglaize County Council On Aging
Activities Director
10.2017 - 10.2023
Job overview
- Currently directing, planning and over seeing the activities for the senior center at the Wapakoneta site
- Purchasing all supplies for activities, breakfast and also for lunch
- Preparing meals such as breakfast and lunch
- Overseeing the helpers that have been appointed to the center
Tara's Top to Bottom Cleaning
Owner
01.2011 - 01.2020
Job overview
- Cleaned in and around the buildings, prioritizing safety at all times
- Thoroughly scrubbed and cleaned bathroom fixtures and partitions
- Dismantled, cleaned and replaced light fixtures
- Washed and spot-cleaned files, desktops, office glass, partitions, doors and walls
- Spot cleaned furniture and carpet
- Cleaned building floors by sweeping, mopping, using soapy water, surface cleaner, sponges and squeegees
- Supervised the cleaning, maintenance and care of building and grounds
- Managing the paper work and clients
New Vision Nursing & Home Care
Director of Marketing and Advertising
01.2014 - 10.2017
Job overview
- Director of marketing and advertising for New Vision Nursing & Home Care I over see all the media post, flyers put out to the public, many face to face meetings with doctors and also nursing and rehab facilities across nine counties
- Also over seeing and planning all community activities and events
- Drifted and coordinated marketing activities and polices to promote products and services
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
- Coordinated and participated in promotional activities
- Analyzed third-party data and investigated new growth opportunities
- Coordinated art and graphics creation for effective merchandising
- Identified value propositions and key messages for all of the company's marketing campaigns
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents
- Developed and implemented campaigns for email, commercial advertising, online advertising, search engines and direct mail
Brook's Hallmark
Store Manager
05.2002 - 02.2004
Job overview
- Overseeing all employees that were employed at the time
- Managing the schedule as well as the weekly payroll
- Also overseeing hiring process as well as termination and disciplines
- Processing and ordering from all inside and outside vendors
- Worked within the community to promote and better the company
Education
Sidney High SchoolSidney, Ohio
Diploma from General
05.1993
Skills
- Self-starter
- Effective Multi-Tasking
- Quick Learner
- Digital marketing
- Digital Marketing Tools
- Targeted Marketing Plan Creation
- E-mail and direct mail marketing campaigns
- Strategic marketing
- Strategic thinker
- Effective Communication
- Graphic design
- Creative and innovative
- Social media engagement
- Competitive Research
- Accomplished manager
- Social media expert
- Strong time management
- Organized
- Event Planning Oversight
Timeline
Activities Director
Auglaize County Council On Aging
10.2017 - 10.2023
Director of Marketing and Advertising
New Vision Nursing & Home Care
01.2014 - 10.2017
Owner
Tara's Top to Bottom Cleaning
01.2011 - 01.2020
Store Manager
Brook's Hallmark
05.2002 - 02.2004
Sidney High School
Diploma from General
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