Tara Sullivan
Severna Park,MD
Summary
Experienced professional with a transition from recruitment to email marketing, bringing an experience in client needs, strategic communication, and data analysis. Expertise in analyzing campaign performance, optimizing strategies, and using data-driven insights to enhance marketing effectiveness. Passionate about using creative solutions and analytics to connect with various audiences and improve overall business flow.
Overview
3
3
years of professional experience
Work History
Database Marketing Account Manager
AltaVista Strategic Partners
10.2023 - Current
- Create multiple email campaigns on behalf of 25+ clients across 7 different industries.
- Track performance of each campaign, analyze data, and implement various strategies for continuous improvement.
- Increase client satisfaction by building strong relationships and addressing their needs promptly.
- Implement testing for various subject lines, calls-to-action and content to optimize campaign effectiveness.
- Manage a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully manage 60+ email campaigns on a monthly basis.
- Video call with clients to discuss performance of the email campaigns, as well as meet in person to cultivate relationships.
- Manage engagement, conversion, and click-through rates.
- Proficient in Salesforce and email marketing platforms such as Constantcontact, Mailchimp, ActiveCampaign, and Mailerlite.
Account Recruiting Manager
Aerotek
06.2022 - 10.2023
- Nationally commended for superseding expected performance metrics.
- Successfully sourced and hired 100+ top tier candidates during first year of employment.
- Trained employees on the logistics of how to carry out each job function.
- Maintained communication with clients via phone, email and in-person meetings.
- Marketed regional job opportunities to prospective candidates.
- Outlined networking resources and screened candidates.
- Improved candidate retention rates by conducting thorough reference checks and verifying qualifications before placement.
- Boosted client satisfaction by consistently delivering high-quality candidates in a timely manner.
Annual Fund Intern
Naval Academy Athletics
01.2022 - 06.2022
- Generated over $10,000 in sales through outbound and inbound calls.
- Managed multiple accounts and processed payments daily online.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency.
- Delivered prepared sales talks through 60-80 outbound calls daily and recommended memberships based on individuals' needs and interests.
- Created and maintained relationships with members and informed them of all program benefits and upgrades.
- Utilized Excel to track and manage members and financial information.
Hostess
True Food Kitchen
07.2021 - 11.2021
- Answered customer questions about hours, seating, and menu information.
- Demonstrated strong multitasking skills, balancing responsibilities such as answering phone calls, greeting guests, and updating reservation logs.
- Greeted customers upon arrival and provided friendly and warm presence throughout dining experience.
- Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
- Trained new hostesses on customer service, job responsibility, and best practices.
- Proactively assisted servers during busy times in a effort to expedite food delivery and maintain high levels of customer satisfaction.
Education
Bachelor of Science - Business Administration
Towson University
Towson, MD05.2022
Skills
- Account Management
- Customer Service
- Teamwork and Collaboration
- Client Relations
- Written and Verbal Communication Skills
- Proficient in Excel, Salesforce, and email marketing platforms
- Sales Development
- Data Analysis
Timeline
Database Marketing Account Manager
AltaVista Strategic Partners
10.2023 - Current
Account Recruiting Manager
Aerotek
06.2022 - 10.2023
Annual Fund Intern
Naval Academy Athletics
01.2022 - 06.2022
Hostess
True Food Kitchen
07.2021 - 11.2021
Bachelor of Science - Business Administration
Towson University
Similar Profiles
Kaitlyn MescherKaitlyn Mescher
Digital Marketing Intern at AltaVista Strategic PartnersDigital Marketing Intern at AltaVista Strategic Partners
James FicklingJames Fickling
Managing Partner at Upstate Strategic Partners LLCManaging Partner at Upstate Strategic Partners LLC
CARLOS XAVIER GARCIACARLOS XAVIER GARCIA
Senior Consultant at SNH Strategic PartnersSenior Consultant at SNH Strategic Partners