TARA LYNN OVERBY
Decatur,GA
Summary
Articulate sales and business development professional offering over 15 years of hands-on experience in cultivating key customer relations and partner alliances.
Expertise in retaining top accounts and growing profit channels. A diligent, disciplined team player with skills in leadership and project management.
Exceptional skills increasing organizational funds through events, efficient outreach strategies and marketing campaigns.
Pursuing a new role where hard work and dedication will be highly valued.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Interior Design Assistant
Mathews Furniture/Morgan Interiors
Atlanta, GA
11.2021 - Current
- Conduct market research to understand trends and customer preferences.
- Assist interior designer in designing and creating comfortable and functional environments to represent clients' lifestyle, taste and budget.
- Assist in space planning concepts, color palette selections and textile presentations.
- Maintain and schedule appointments with clients and vendors
- Build key client and vendor relationships that provide design solutions and meet budget to ensure future business development.
- Coordinate with vendors and showrooms to produce quotes and maintain logistics
- Draft room layouts and produce furniture and lighting plans using CAD style custom software, Minutes Matter/Icovia.
Sales Associate /Pet Nutrition Specialist
Park Pet Supply
Atlanta, GA
09.2012 - Current
- Educate customers on pet diet and nutritional needs.
- Suggest products for ailments, anxiety, and behavioral issues.
- Complete monthly product training for continued education
- Help maintain inventory spreadsheets for POS system
Business Development Manager
Simon-Meyer Construction / Vincent Associates
Atlanta, GA
06.2020 - 03.2021
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as promotional materials and advertisements based on market trends for social media.
- Increased customer engagement through social media.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
Client Services Manager
Conway, Inc.
Peachtree Corners, GA
07.2016 - 05.2018
- Recruitment Director for Conway Events attendees and sponsorship packages
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit for SS Magazine
- Consistently exceeded quotas through penetration of new accounts and advertising schedules
- Liaised between Regional & International Sales Directors and new clients for SS Magazine
- Sole support for sales team (trade shows, sales media, calendars, appointments)
- Set up event vendor accounts, promotional materials, awards, for trade shows (Nationally/Internationally)
- Coordinated sales team travel for trade shows, including logistics and the shipment of materials
- Collaborated with peers in other company departments including marketing, analytics, events, and design for sales media
- Represented company and promoted products at conferences and trade association meetings
- Reached out to potential attendees via telephone, email and in-person networking
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates
- Liaised with marketing and PR colleagues to promote special events in social calendars
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands
Sales & Marketing Coordinator
Boutte Tree, Inc.
Atlanta, GA
09.2014 - 03.2018
- Managed and coordinated sales appointments Arborist/Sales team
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients
- Handled all Requests for Proposal submissions for major accounts
- Created relationships and exclusive partnerships with local businesses, communities and city of Atlanta
- Managed monthly Sales Team meetings and implemented sales incentives
- Obtained documents, clearances, certifications and approvals from local, state and federal agencies
- Organized promotional events and interacted with Atlanta community to increase seasonal sales volume
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
- Maintained and budgeted all vendors for office inventory and supplies
- Coordinated creation and deployment of videos, social media posts and other marketing collateral
- Revitalized web content and social media profiles with new and interesting content
Account Manager
Renusol America
Atlanta, GA
01.2012 - 02.2013
- Acquired $350,000 in "cold account" sales revenue in 6 months
- Executed contractual purchase agreements ranging from $60K-$2 million individual sales in 11 months
- Boosted sales numbers with proactive account servicing and diligent relationship-building
- Supported national sales team (North, South, East, West divisions) and in-house engineering team
- Managed project calendar for engineering team
- Built client relationships and presented project layouts
- Contacted new and existing customers to discuss new products, services and resurrect stalled projects
- Provided training and produced support material for new and contracted sales team members
- Attended national trade shows as company representation
- Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons
Executive Assistant to Managing Principles
Newmark Knight Frank
Atlanta, GA
09.2010 - 11.2011
- Promoted to Managing Principal's Executive assistant in under two months
- Managed external contacts for Managing Principal's and kept track of periodic communication needed for priority contacts
- Provided quality deal and transaction support, resulting in successful complete transactions and developed leads for future business
- Conducted research to prepare, gather and proof briefing materials, agendas and decks for all executive-level meetings
- Managed Event Partnering with vendors and in-house associates
- Coordinated client outings, company special events, charity fundraisers and other employee morale functions
- Researched, proposed and implemented vendor services (events, office supplies, client gifts) to decrease costs to organization
- Distributed company-wide announcements, booked conference rooms and coordinated catering for annual staff development forum
- Processed travel expenses and reimbursements
Education
Business
Kennesaw State University
Kennesaw, GASkills
- Sales and administration background
- Project Management
- Business development
- Client retention
- Software savvy; Basic and advanced programs
- Strong analytical ability
Websites
Certification
- Notary Public - DeKalb County, GA
Timeline
Interior Design Assistant
Mathews Furniture/Morgan Interiors
11.2021 - Current
Business Development Manager
Simon-Meyer Construction / Vincent Associates
06.2020 - 03.2021
Client Services Manager
Conway, Inc.
07.2016 - 05.2018
Sales & Marketing Coordinator
Boutte Tree, Inc.
09.2014 - 03.2018
Sales Associate /Pet Nutrition Specialist
Park Pet Supply
09.2012 - Current
Account Manager
Renusol America
01.2012 - 02.2013
Executive Assistant to Managing Principles
Newmark Knight Frank
09.2010 - 11.2011
Business
Kennesaw State University
- Notary Public - DeKalb County, GA
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