Tara L. Watts
Zanesville
Summary
Seasoned Business Owner with substantial experience in strategic planning, operations management, and team leadership. Strengths include ability to identify business opportunities, develop growth strategies, and improve overall company performance. Previous roles have demonstrated significant impact through cost reduction initiatives and implementing effective business solutions.
Overview
14
14
years of professional experience
Work History
Business Owner/Floral Designer
Beauty by Design Floral Boutique, LLC
11.2022 - Current
- Developed relationships with key stakeholders, such as suppliers and vendors, in order to secure advantageous terms for the company.
- Mentored and trained new hires on sales techniques and customer service procedures.
- Monitored progress by establishing plans, budgets and measuring results.
- Kept records for production, inventory, income, and expenses.
- Scheduled maintenance activities for equipment used by the business.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Delegated work to staff, setting priorities and goals.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
Social Emotional Wellness Director & Social Media Marketing (K-12)
New Lexington School District
New Lexington
08.2022 - 07.2024
- Created and published quality original content on selected social media networks to communicate company message.
- Maintained brand consistency across all social media channels, ensuring alignment with overall marketing objectives.
- Prepared marketing campaign budgets with finance personnel.
- Planned budget allocations based on analysis of past results as well as current trends.
- Planned advertising campaigns for online, print and other mediums.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Led the development and execution of comprehensive social media marketing strategies, increasing brand visibility and engagement.
New Lexington Middle School Afterschool Site Director
Muskingum Valley Educational Service Center
New Lexington
08.2017 - 06.2022
- Conferred with parents and staff to discuss educational activities, policies and student behavior or learning problems.
- Planned and led professional development activities for teachers, administrators and support staff.
- Collaborated with various departments to support and establish programs, lessons and student activities.
- Maintained detailed records of construction progress, personnel, and material usage for reporting purposes.
- Resolved conflicts between personnel in a timely manner while maintaining professional demeanor.
- Analyzed data from customer surveys to identify opportunities for improved service delivery.
- Facilitated staff meetings to convey policy changes and hear employee input.
- Oversaw day-to-day work of classroom teachers, administrative staff and school personnel to expertly serve students' needs and meet district and state standards.
Early Learning Center-Human Resource & Finance Manager
Early Learning Center @ The Mill for Preschoolers
Moore
04.2011 - 08.2017
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
- Evaluated existing processes within the finance department and identified areas for improvement.
- Strategized on fund procurement through banks and other financial institutions.
- Developed and implemented financial strategies to drive company growth and increase profitability.
- Checked payroll, vendor payments and other accounting disbursements for accuracy and compliance.
- Reviewed and analyzed budget variances to ensure accuracy of financial information.
- Advised executive leadership on capital allocation decisions based on market conditions.
Education
MBA - Master’s in Business Administration
Mount Vernon Nazarene University (MVNU)
Mount Vernon, OH10-2004
Skills
- Sales oversight
- Process improvement
- Budget control
- Relationship building
- Business planning
- Performance improvement
- Financial administration
- Attention to detail
- Financial planning
- Staff hiring
- Strategic planning
- Policies and procedures development
- Sales planning
- Driven and determined
- Verbal and written communication
- Social media marketing
Languages
English
Professional
References
References available upon request.
Timeline
Business Owner/Floral Designer
Beauty by Design Floral Boutique, LLC
11.2022 - Current
Social Emotional Wellness Director & Social Media Marketing (K-12)
New Lexington School District
08.2022 - 07.2024
New Lexington Middle School Afterschool Site Director
Muskingum Valley Educational Service Center
08.2017 - 06.2022
Early Learning Center-Human Resource & Finance Manager
Early Learning Center @ The Mill for Preschoolers
04.2011 - 08.2017
MBA - Master’s in Business Administration
Mount Vernon Nazarene University (MVNU)
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