Tarek Elsherif

• Direct and manage TSR's; driving Zone's profitability strategies and outlining retail service standards.
• Remain engaged with Independent Distributor Agreements and the obligations and rights of both the Company and the Independent Distributor. Prepare for and participate in the purchase/sale of Independent Distributor routes as required.
• Ensure growth in profitability through the development of a yearly Zone Sales Plan.

Develop and execute profitability strategies tailored to the chain-based retail environment.

Account for competitive activities, changes in market variables, promotions/product introductions, route engineering, and business opportunity strategies.

• Analyze Company's weekly sales data to ensure the Zone's distribution, service, merchandising and pricing goals are achieved. Work closely with Sales Director to implement adjustments to strategic focus.
• Conduct store visits to maintain open and proactive business relationships with chain-store management and store decision makers; broadly offer Company display concepts, seasonal planning tactics, and product promotions or introductions; reinforce that the independent distributors, not the company, invoice products to their stores.
• Prepare for and conduct regularly scheduled workshop meetings in collaboration with the TSRs, intended to offer independent distributors the opportunity to voluntarily enhance their operational expertise. Encourage Independent Distributors to utilize all tools and mediums available to realize the full sales potential of their business.
• Frequently communicate company's profitability focus to TSR's helping to enhance their effectiveness in the field. Share with all Independent Distributors willing to accept such information - facilitate improvements in results of independent distributors by providing information so they can be fully informed of the Company's initiatives for sales, service, merchandising standards, and product distribution.
• Conduct random and planned store visits throughout the assigned Zone, including weekends and pre-holidays. Provide direction and comments to TSRs regarding observations and feedback from store management.
• Perform required resets at the direction of the Sales Director in times 3rd party reset company cannot cover.

• Managed content across multiple platforms for widest audience reach.
• Produced original, creative content for promotional advertisements and marketing materials.
• Developed in-depth understanding of digital and mobile marketing practices and media.
• Consulted with editors to shape story and eliminate any errors.
• Customized brand message to reach and capture target audience interest and drive engagement.

• Acknowledged for achieving 18% increase in sales.
• Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Increased customer satisfaction ratings by successfully resolving challenges.
• Optimized workflow processes and monitored weekly sales to draft reports for continuous improvement planning.
• Developed excellent achievement in sales training course. Coaching, training, development planning.
• Plans and manages all phases of job responsibilities. Displays are maintained to support promotional activity. Shelf inventory is maintained to eliminate out of stock conditions Backroom inventory is managed to support selling requirements. Reset in all accounts. Expended sales on all accounts.

• Achieved and exceeded quarterly district sales forecast
• Controlled stales by keeping out-of-code and damaged merchandise within the designated percent to plan by proper use of the buildup system, having proper sales mix in the market, forecasting promotional and seasonal items. Having open communication with the Warehouse Lead in ordering promotional products, seasonal products, POS, and racks. Reacting to close coded product to avoid a shrink issue
• Controlled out of code product in the market
• Assure staffing remains within authorized levels
• Provide development opportunities, and route development for IBO routes by working with routes at least two (2) days per week
• Execute Leader Standard Work processes
• Routinely inspected market to ensure adherence to Customer merchandising policies and expectations
• Assist IBOs in achieving additional sales increases by identifying route opportunities, providing merchandising and promotional assistance and helping in the placement of in-store displays, point-of-purchase material and racks
• Ensure that all Customers are being serviced to Customer’s standards and expectations, by using the customer service report located on iPad at least twice per week; i.e. Monday and Friday
• Maintain open lines of communication with DSD Accounting, Customer Service, Human Resources, Traffic/Distribution, etc
• Schedules and implements weekly business review meetings with IBOs to review promotional displays, seasonal push item distribution, new item launches, recommended service schedules and upcoming business opportunities for the IBOs
• Improves sales distribution by obtaining additional shelf space, new product authorizations, and secondary in-store locations, adjustments in product mix, approval of promotions and acquiring new accounts in conjunction with the route territory
• Performs all required administrative duties. Must have a full understanding of using sales reporting software systems to assist in reviewing District and Zone performance in everyday business
• Meet with IBO candidates as openings occur to explain details associated with open routes. Refers top candidates to the Senior District Sales Manager/ Zone Manager for contracting approval. No candidate is to be contracted without the approval of the Senior District Sales Manager/Regional Sales Manager
• Work to improve customer relations and develop new sales distribution
• Make recommendations to the Senior District Sales Manager/Zone Sales Manager concerning route revisions, adjustments and additions. If approved, is responsible for implementation of the project
• Devised innovative and successful sales strategies

• Owned and operated food-service business
• Increased business revenue over 45% in less than one year
• Managed 10 employees
• Sold business

• Increased the route sales average.
• Developed excellent achievement in sales training course.
• Coaching, training, development planning.
• Plans and manages all phases of job responsibilities.
• Displays are maintained to support promotional activity.
• Shelf inventory is maintained to eliminate out of stock conditions
• Backroom inventory is managed to support selling requirements.
• Reset in all accounts.
• Expended sales on all accounts.

. Got promoted after less than 6 months.

• Consistently hit and exceeded sales goals by 20%.
• Ranked in the top 5 of the team helping to maximize sales.
• Maintained effective customer service by fixing service requests quickly to increase overall sales.
• Expand Sales on the Accounts.
• Trained over 5 new sales reps in daily operations and customer service.
• Stockroom inventory is managed to support selling requirements.