Tarra Mauldin
Alpharetta,GA
Summary
Detail-oriented professional with strong event planning and logistics coordination skills. Proven ability to manage vendor relationships and enhance customer engagement through impactful marketing initiatives.
Overview
12
12
years of professional experience
Work History
Marketing Specialist
Magnit Global Solutions - Pure Storage (Contract)
Folsom, California
11.2025 - 05.2026
- Supported field marketing programs and Account-Based Marketing (ABM) campaigns in Americas and EMEA, driving targeted customer outreach and engagement.
- Coordinated logistics for regional industry events in Telco, Financial Services, and Manufacturing verticals, enhancing attendee engagement and ensuring seamless execution.
- Managed event promotion materials, branded swag, procurement requests, and vendor coordination to support successful event delivery.
- Generated attendee and lead lists for CRM upload and post-event reporting.
- Prepared campaign and event status updates, ensuring leadership visibility into project milestones, deliverables, and program progress.
Program Coordinator
Magnit Global Solutions- Liberty Mutual (Contract)
Folsom, California
12.2024 - 05.2025
- Coordinated logistics for global community engagement programs, ensuring seamless collaboration among internal and external stakeholders.
- Managed project schedules, documentation, and event timelines across multiple workstreams.
- Maintained program documentation and reporting to support leadership visibility.
- Partnered with nonprofit organizations and internal business partners to ensure successful program execution.
- Tracked participation metrics and compiled reports to evaluate and enhance program effectiveness.
Events and Program Specialist
Veeam Software
Alpharetta, GA
01.2019 - 03.2023
- Planned and executed customer-facing events, webinars, user groups, training sessions, and regional marketing programs across North America.
- Managed 30+ Veeam User Groups annually, boosting engagement by 20% YoY in registration and attendance.
- Coordinated multiple concurrent customer programs, webinars, executive meetings, and regional marketing initiatives while prioritizing deadlines and stakeholder needs.
- Managed event logistics including venue coordination, catering, A/V, registration, transportation, meeting schedules, and onsite execution.
- Partnered with Sales, Marketing, Product Marketing, and executive stakeholders to align event messaging and attendee strategy with business objectives.
- Streamlined event planning documentation, operational checklists, and project trackers, enhancing execution consistency across customer programs.
- Maintained Salesforce reporting for registrations, attendance, lead generation, pipeline attribution, and ROI analysis.
- Managed vendor relationships, purchase requests, invoice processing, and budget reconciliation.
Field Events Marketing Specialist
Veeam Software
Alpharetta, Georgia
01.2017 - 12.2018
- Managed regional tradeshows, executive roundtables, sponsorships, and customer events to achieve regional marketing objectives.
- Partnered with sales leadership to prioritize event investments based on pipeline goals, customer engagement opportunities, and business priorities.
- Conducted post-event analysis and provided recommendations for continuous improvement of marketing investments.
Event Specialist
Veeam Software
Alpharetta, GA
07.2014 - 12.2016
- Planned and executed logistics for more than 40 events annually, including user groups, conferences, webinars, training programs, partner events, and executive meetings.
- Managed registration, attendee communications, onsite check-in, room setup, A/V coordination, and catering.
- Coordinated event materials, branded collateral, promotional giveaways, and shipping logistics.
- Worked closely with vendors, venues, and internal stakeholders to deliver exceptional customer experiences.
- Maintained event documentation, schedules, budgets, and post-event reports.
Education
Bachelor of Science - Marketing
South Carolina State University
Orangeburg, SCSkills
- Event Planning
- Budget Management
- Creative Problem-Solving
- Time Management & Multi-tasking
- Campaign Coordination
- Project Tracking
- Cross Functional Collaboration
- Market Analysis
- Project Management
- Vendor Management
- Detail-Oriented
- Interpersonal negotiation
Timeline
Marketing Specialist
Magnit Global Solutions - Pure Storage (Contract)
11.2025 - 05.2026
Program Coordinator
Magnit Global Solutions- Liberty Mutual (Contract)
12.2024 - 05.2025
Events and Program Specialist
Veeam Software
01.2019 - 03.2023
Field Events Marketing Specialist
Veeam Software
01.2017 - 12.2018
Event Specialist
Veeam Software
07.2014 - 12.2016
Bachelor of Science - Marketing
South Carolina State University