Taryn Rhode
Saint Paul,United States
Summary
Dynamic marketing leader with over 5 years of experience in crafting and executing successful marketing strategies. Skilled in enhancing partner engagement and implementing data-driven decision-making systems. A collaborative team player, known for delivering impactful campaigns and driving collective success. Proven ability to optimize partnerships to maximize marketing effectiveness and drive demand for all stakeholders.
Overview
9
9
years of professional experience
Work History
Marketing and Business Development Manager
IDeaS Revenue Solutions
09.2022 - Current
- Coordinated cross-functionally with Global Alliance Strategists, Global Marketing Director and partners to develop GTM strategies and ensure alignment with all parties' marketing goals
- Managed digital marketing strategies for partner webinars series resulting in 2 new partnerships
- Collaborated with New Business Sales, Client Success and Account Management to identify unique audience personas
- Partnered with content marketing to develop assets, campaigns and cadences that resonate with thnique market or partner's market
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Assisted in the successful deployment of new software to enhance data-driven decision making i.e. Salesloft, Qualified, Wrike and HighSpot
Marketing Manager
Ardent Real Estate Team
09.2019 - 05.2022
- Managed multi-channel marketing campaigns that generated 35% more leads and improved lead conversation by 15%
- Executed email marketing campaigns to nurture leads and convert prospects into customers
- Optimized partner marketing materials, ensuring consistent messaging and branding across all channels
- Increased brand visibility through strategic partnerships
Marketing Director
MHP Insurance Solutions
03.2016 - 09.2018
- Directed trade show participation, maximizing exposure for company products and services
- Improved SEO strategies that increased web traffic and search engine ranking
- Conducted market research to identify new opportunities and inform strategic decision making
- Improved lead generation by designing and implementing email marketing campaigns
Education
Bachelor of Arts - Communication And Media Studies
Arizona State University
Tempe, AZ04.2009
Skills
- Marketing Analytics
- Advertising Campaigns
- Google Analytics
- Salesforce, Salesloft, Hubspot, Pardot, Qualified
- Content Strategy
- Partnership Development
- Product Marketing
- Teamwork and Collaboration
- Search Engine Optimization
Timeline
Marketing and Business Development Manager
IDeaS Revenue Solutions
09.2022 - Current
Marketing Manager
Ardent Real Estate Team
09.2019 - 05.2022
Marketing Director
MHP Insurance Solutions
03.2016 - 09.2018
Bachelor of Arts - Communication And Media Studies
Arizona State University
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