Tashana Potts
Spring,TX
Summary
Customer Success leader with nearly 10 years of experience at Apple, specializing in driving adoption and retention for SMB and enterprise clients. Proven ability to guide customers through onboarding and training while collaborating with partners and cross-functional teams to deliver value. Recognized for building strong executive relationships and aligning technical solutions with business outcomes. Expertise in customer lifecycle management and strategic growth positions well for a Customer Success Manager role at Vanta.
Overview
10
10
years of professional experience
Work History
Business Lead / Genius Bar Manager / Manager
Apple
The Woodlands, Texas
07.2015 - Current
- Drove business client engagements, enabling startups and mid-market customers to adopt Apple solutions.
- Achieved measurable retention and repeat business by fostering trusted relationships.
- Managed customer lifecycles, enhancing onboarding, training, and solution adoption for increased ROI.
- Collaborated with account teams to identify expansion opportunities and drive customer satisfaction.
- Coordinated efforts with resellers and cross-functional partners to deliver seamless experiences.
- Oversaw high-performing teams in retail and technical support environments, enhancing performance metrics.
Education
Some College (No Degree) - Computer And Information Systems
Stephen F. Austin State University
Nacogdoches, TXSkills
- Customer success management
- Onboarding and retention
- Strategic account growth
- Partner and channel enablement
- Cross-functional collaboration
- Customer lifecycle management
- Compliance and technical solutions
- Leadership and team development
- Escalation management
Additional Highlights
- Recognized at Apple for exceptional customer relationship-building and business outcomes.
- Experienced in balancing large, diverse portfolios of customers with both high-touch and scalable engagement strategies.
- Comfortable navigating compliance-related conversations and frameworks (SOC 2, ISO, GDPR) as part of technical adoption discussions.
Timeline
Business Lead / Genius Bar Manager / Manager
Apple
07.2015 - Current
Some College (No Degree) - Computer And Information Systems
Stephen F. Austin State University
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